Caroline Setiabudi is a dynamic marketing leader with a proven track record in driving brand growth through data-driven strategies and creative storytelling. Currently leading the digital marketing team at Bank Mega, she spearheaded the viral success of the brand’s TikTok presence, amassing over 80 million organic views. With expertise spanning digital transformation, content strategy, and customer engagement, Caroline is passionate about driving impactful campaigns that resonate with today’s consumers and deliver measurable business outcomes.

25 years of experience in 360 integrated marketing communication.

Specialist:
•⁠ ⁠Platform Campaign Activation
•⁠ ⁠Brand activation Event
•⁠ ⁠in store promotion & brand visibility
•⁠ ⁠Event planning & engagement
•⁠ ⁠Business Development System
•⁠ ⁠Retail Marketing Services

Now, an expert in analysing digital customer journey with campaign activation and applies best user experience and acquisition.

Theresia Hutauruk (Tere) is a seasoned marketing leader with extensive experience across diverse industries, including transportation, logistics, confectionery, building materials, and dairy. She has worked with both multinational and local companies, starting her career as a management trainee and progressing through roles in research, trade marketing, and brand management. Currently, she serves as the Head of Brand & Vertical Marketing at Bluebird Group, where she leverages her expertise to drive strategic marketing initiatives. Theresia holds a Bachelor’s degree in Agribusiness Management from Institut Pertanian Bogor (IPB).

Seasoned full-stack marketer with over a decade of experience, specializing in digital business transformation. Currently serving as Head of Digital and Marketing Communication at Bluebird Group, leading the company’s transition into an adaptive transportation technology firm through strategic digital transformation and marketing initiatives.

Renny Hasibuan is the General Manager Marketing of Euromedica Group, shaping the growth of Indonesia’s top beauty and wellness brands. With over 15 years of experience across major local groups and global agencies, she merges strategic vision with flawless execution. A former Creative Director, Renny has built award-winning brands by blending creativity, data, and bold market insights — driving real impact in the ever-evolving world of retail and consumer marketing.

Sharon Sunaryo is the Head of Marketing at GoWork, where she leads brand strategy, growth marketing, and creative direction to drive business performance and community engagement. With a strong background in digital marketing and strategic communications, Sharon has played a key role in scaling GoWork’s presence across Indonesia. Passionate about innovation and collaboration, she brings over a decade of experience in building impactful campaigns and high-performing teams across the coworking and lifestyle sectors.

With over 20 years in branding and marketing, Sawitri Soedarno has worked at various creative agencies—Lazada, and now Jobstreet by SEEK, a tech recruitment platform. Her strengths lie in strategic planning, brand development, business growth, and team building. She believes in guiding teams with clear direction while empowering them to meet challenges independently, fostering a collaborative path to success without micro-management.

Devy Yheanne is a communications and public affairs expert with over 25 years’ experience across diverse industries, including FMCG, healthcare, and financial services. She has worked with global brand ambassadors like Pelé and Michelle Yeoh, excelling in sports PR and corporate communications. At Johnson & Johnson, she led strategic communications across targeted Southeast Asia markets, notably driving the TB Warriors advocacy campaign. Devy also shares her expertise as a guest lecturer and now works as an independent consultant specialising in strategic communications and crisis management.

Maggie spent her career in various commercial role across SEA region, working for MNCs as well as local conglomerates. She joined KC since Oct 2022 and currently leading Baby and Child Care (BCC) Category in KC-Softex Indonesia managing local jewel giants, like Sweety and Happy Nappy. KC-Softex is an acquisition entity of Kimberly Clark in Indonesia.

With a passion for marketing, part of her career accomplishment in last 2 decades includes: the successful launch of MIE SEDAAP outside Indonesia; Traffic turn-around and first-ever global approved fresh chicken menu within Burger King; 2016 Gold award for best performing market within Cereal Partners Worldwide (a JV between Nestle and General Mills), and the viral Oreo BlackPink Mega Activation in Mondelez prior to joining KC.

Aji Jayaloka is a seasoned marketing and sales leader with over 20 years of experience across top tech companies like Dell, Microsoft, and Samsung. He specializes in driving growth through impactful campaigns, strategic leadership, and digital innovation. Currently Co-Founder and CCO of LVNG, Aji is passionate about technology and business transformation. He is also an active speaker at conferences, sharing insights on sales, marketing, and emerging technologies.

Sue is the Senior Marketing Manager for Southeast Asia and India, with over a decade of experience across B2B and B2C marketing in both agency and client-side roles. She leads go-to-market strategies tailored to each segment, driving impactful campaigns across digital and offline channels. Passionate about delivering results and connecting with audiences, Sue blends strategic thinking with creativity. Fun fact: she lives by the quote, “Marketer by day, gamer by night.”

Proven ability to elevate brand presence, drive impactful communications, and lead cross-functional teams by reshaping MODENA’s 40+ year legacy through many various industries expansion includes AIoT, Mobility, Energy & Digital Banking.

Expertise in 360° brand development, marketing campaigns, design directing and customer engagement strategies, positioning MODENA at the forefront of industry innovation.

Ria Sutrisno is a passionate brand and marketing leader dedicated to driving meaningful impact in Indonesia’s retail landscape. With a track record of transformative growth, she believes in the power of strategic storytelling, consumer-centric branding, and purpose-driven leadership.

Mia Al Maidah is a marketing strategist with over 12 years of expertise in brand management, digital strategy, and new product development across FMCG and healthcare. As Head of Marketing at PT Amerta Indah Otsuka, she leads food and one supplement brand divisions, boosting growth through integrated campaigns, activations, and e-commerce initiatives. Previously at Frisian Flag, Johnson & Johnson, and Perfetti Van Melle, she spearheaded omnichannel marketing and CRM to boost brand penetration and strong consumer engagement.

Accomplished Senior Marketing Professional with 20 years of experience in developing successful marketing strategies in Europe, Latin America, and Asia for leading global brands such as Marlboro and L&M. Empathetic and open-minded leader adapted to work with various cultures and enable multi-functional teams to reach set KPIs. Lifelong learner, curious, and always trying out new ways to achieve goals. Currently leading the Combustible Category for PT HM Sampoerna with iconic brands like A Mild and Dji Sam Soe.

Anky is the Country Lead for Proximus Global Indonesia, spearheading the delivery of innovative solutions from Telesign, BICS, and Route Mobile. With over 15 years of diverse experience spanning Banking, Payments, Fintech, and Retail, Anky possesses a deep understanding of various industry landscapes. Anky specializes in crafting impactful digital solutions for enterprises across Southeast Asia, focusing on enhancing the customer experience and security aspect of digital businesses to effectively support sustainable business growth in the region.

Jason Yong is a visionary CEO and founder of Unicom Marketing, with over 15 years of experience in strategic event management. He has been an award-winning entrepreneur, consumer journey specialist, and audience scientist. His journey in the activation industry is marked by an unwavering commitment to transforming ideas into experiential campaigns and tailoring consumer journeys based on comprehensive data analysis.

Under Jason’s leadership, Unicom Marketing doesn’t just use marketing technology to improve activation; they’re also actively involved in developing it. The team is currently working on innovative tools like beacon crowd measurement, facial analytics, and AI-powered content management systemdesigned specifically for DOOH.

Jason leads efforts to make the industry eco-friendlier by focusing on two key areas: creating environmentally friendly mobile event spaces and developing advanced marketing tools that are gentle on the environment. He is currently working on a project to swap generators with solar and battery power, aiming to reduce both the environmental footprint and power consumption of these mobile event spaces.

Jason is outgoing and fun-loving nature extends to his approach to work. His innovative thinking and commitment to green initiatives not only drive Unicom Marketing’s technological advancements but also contribute to the enjoyable and unforgettable experiences the company delivers.

Country GM of URC Indonesia with 25 years of experience across many reputable companies both MNC’s and local giant. He started his career with P&G Indonesia as management trainee in sales department in early 2000, worked the way up to different roles both in Indonesia and ASEAN regional role in KL. He then progressed to be the Sales Head in 2011-2017 in Kraft/Mondelez, Indolakto, and Fonterra before joining URC Indonesia in 2018 as Country GM.