8:00 AM
8:55 AM
REGISTRATION
8:00 AM
8:55 AM
REGISTRATION
SPEAKERS
7 November 2024
Pullman Jakarta Indonesia, Thamrin
MARKETECH APAC’s What’s NEXT in Marketing: Indonesia 2024 is set to redefine the marketing landscape. Drawing on the notable success of its predecessors, this event is crafted to equip brands and marketers with the necessary insights, strategies, and tools to navigate the constantly evolving trends in the industry.
Mark your calendars for 7 November 2024, as we gather in Pullman Jakarta Indonesia for an exciting conference. Here, industry experts will come together, offering a platform to exchange experiences, knowledge, and foresights that will shape the future of marketing in Indonesia.
A groundbreaking content delivery experience awaits, showcasing a diverse mix of formats including keynote presentations, panel discussions, fireside chats, and networking sessions.
This conference stands as the flagship event within the What’s NEXT in Marketing Series 2024-2025 —a visionary of initiatives designed to propel you to join and lead the conversation on marketing innovation and trends, transforming your marketing campaigns, the way you engage with your audience, and drive success in the Indonesian market.
8:00 AM
8:55 AM
REGISTRATION
8:00 AM
8:55 AM
REGISTRATION
SPEAKERS
8:55 AM
9:00 AM
OPENING REMARKS
8:55 AM
9:00 AM
OPENING REMARKS
SPEAKERS
9:00 AM
9:20 AM
Keynote Presentation: Mastering Future-Forward Data-Driven Personalisation Strategies
9:00 AM
9:20 AM
Keynote Presentation: Mastering Future-Forward Data-Driven Personalisation Strategies
SPEAKERS
Mediko Azwar
Chief Marketing Officer
Blue Bird Group
9:20 AM
10:20 AM
Roundtable Discussion
9:20 AM
10:20 AM
Roundtable Discussion
This roundtable session provides an interactive platform for connecting with industry peers, sharing valuable insights, and exploring key marketing topics. It’s an excellent opportunity to engage in meaningful discussions, exchange experiences, and gain new perspectives from fellow professionals.
Such topics include:
SPEAKERS
10:20 AM
10:35 AM
MORNING TEA BREAK
10:20 AM
10:35 AM
MORNING TEA BREAK
SPEAKERS
10:35 AM
11:05 AM
Keynote Presentation: The Omnichannel Advantage: Revolutionising Customer Experience in the Age of AI
10:35 AM
11:05 AM
Keynote Presentation: The Omnichannel Advantage: Revolutionising Customer Experience in the Age of AI
SPEAKERS
Asnawi Jufrie
Vice President & General Manager of Southeast Asia
SleekFlow
11:05 AM
11:45 AM
Panel Discussion: Reimagining Customer Experience: The Road Ahead for Marketing Innovation
11:05 AM
11:45 AM
Panel Discussion: Reimagining Customer Experience: The Road Ahead for Marketing Innovation
SPEAKERS
Kelvin Hong
Director of Brand Marketing
A&W Restaurants Inc.
Ilham Pratama
Head of Marketing
Chery Motor
Irfansyah Kurnia Putra
Country Head of Marketing
IKEA
Hetarth Patel
Vice President – Growth Markets (MEA, Americas, APAC) (Moderator)
WebEngage
11:45 AM
12:05 PM
Keynote Presentation: Creatives and Banner Blindness: How to Leverage Neuromarketing in Digital Correctly
11:45 AM
12:05 PM
Keynote Presentation: Creatives and Banner Blindness: How to Leverage Neuromarketing in Digital Correctly
SPEAKERS
Daniil Pisarenko
Country Manager
Go Mobile
12:05 PM
1:20 PM
NETWORKING LUNCH
12:05 PM
1:20 PM
NETWORKING LUNCH
SPEAKERS
1:20 PM
1:50 PM
Panel Discussion: From Concept to Implementation: Navigating Marketing Strategy Evolution with Generative AI
1:20 PM
1:50 PM
Panel Discussion: From Concept to Implementation: Navigating Marketing Strategy Evolution with Generative AI
SPEAKERS
Alexander Christian
VP of Marketing and Partnership
LinkAja
Ryan Dwana
Former Head of Marketing
Reku
1:50 PM
2:10 PM
Keynote Presentation: Creating Impactful Ads : A Case Study on Advanced Ad Testing Strategies with Consumer Insights
1:50 PM
2:10 PM
Keynote Presentation: Creating Impactful Ads : A Case Study on Advanced Ad Testing Strategies with Consumer Insights
Discover consumer data & insights on advanced ad testing strategies!
SPEAKERS
Mahesh Agarwal
Managing Director and Co-Founder
Neurosensum
2:10 PM
2:55 PM
Panel Discussion: Shaping the Future: Consumer Insights’ Role in Redefining Marketing Strategies
2:10 PM
2:55 PM
Panel Discussion: Shaping the Future: Consumer Insights’ Role in Redefining Marketing Strategies
SPEAKERS
Bharat Buxani
Senior Vice President Marketing
Rumah123
Edo Damara
Director of Sales & Marketing
ASTON Priority Simatupang Hotel & Conference Center
Yosua Tanuwiria
VP Marketing
Pluang
Dedy Purwanto
Head of Marketing, Finance and Strategy
Quipper
Munas Van Boonstra
Managing Director, Southeast Asia (Moderator)
Monks
2:55 PM
3:25 PM
AFTERNOON TEA BREAK
2:55 PM
3:25 PM
AFTERNOON TEA BREAK
SPEAKERS
3:25 PM
3:55 PM
Panel Discussion: Digital Advertising 2.0: Strategies to Engage, Reengage, and Retain Audiences
3:25 PM
3:55 PM
Panel Discussion: Digital Advertising 2.0: Strategies to Engage, Reengage, and Retain Audiences
SPEAKERS
Irfansyah Kurnia Putra
Country Head of Marketing
IKEA
Sawitri Soedarno
Country Head Marketing Indonesia
Jobstreet by SEEK
Gaurav Gupta
Chief Marketing Officer & Integration Leader
Kimberly-Clark
Nachiket Desai
Country Director, Indonesia (Moderator)
M&C Saatchi Performance
3:55 PM
4:20 PM
Fireside Chat: Digital Advertising in the Next Era: Unveiling Future Trends and Impacts on Marketing Strategies
3:55 PM
4:20 PM
Fireside Chat: Digital Advertising in the Next Era: Unveiling Future Trends and Impacts on Marketing Strategies
SPEAKERS
Irene Janti
Country Director of Brand & Marketing | Executive Committee
The Ascott Limited
Herni Wijaya
Chief Growth Officer (Moderator)
Leverate Group
4:20 PM
4:35 PM
CLOSING REMARKS
4:20 PM
4:35 PM
CLOSING REMARKS
SPEAKERS
"(Required)" indicates required fields
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Bharat is a seasoned marketing and media expert with over 15 years of diverse experience spanning marketing, communications, advertising, and the tech startup ecosystem. As the Senior Vice President of Marketing at Rumah123 Bharat leads with a visionary approach, driving consumer-first strategies, business growth, brand development, and the delivery of Southeast Asia’s most trusted and simplest property marketplace.
Before joining 99 Group, Bharat co-founded a media tech startup and an advertising agency, while holding key roles at various media companies. His entrepreneurial spirit, positive energy combined with a knack for out-of-the-box thinking and decision making, continues to shape his leadership style as he constantly seeks innovation and professional growth.
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Kelvin Hong is an accomplished marketing leader with over 20 years of experience in different geographies and roles covering APAC, spanning global MNCs such as Philip Morris, Nestle, Unilever, Kimberly Clark, Sara Lee and KFC. Currently, Kelvin is the Director for Branding and Communications for A&W International, based out of Jakarta, Indonesia. Kelvin has deep experience in SEA emerging markets and his strengths lies in market entrant and penetration, award winning campaigns cum innovations, agile Martech foray plus sharp brand and business turnarounds.
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Results-driven Director of Sales and Marketing with a proven ability to drive revenue and market share through data-driven insights. Edo has 12+ years of experience in the hospitality industry, specializing in leveraging consumer insights to shape effective marketing strategies. He is skilled in identifying emerging trends, analyzing customer behavior, and developing targeted campaigns that resonate with key audiences. He is passionate about staying ahead of industry trends and delivering exceptional results in a rapidly evolving marketplace.
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Mediko Azwar is a seasoned marketing leaders with over 25 years of experience building successful brands for companies like Bluebird, Grab, XL, Axis, Dulux, Kotex, Garnier, L’Oreal and a few other consumer brands in Indonesia. His engineering background, earned through degrees from reputable universities in Indonesia and France, provides unique analytical perspectives and critical thinking to his creative approach. With current role as CMO of Bluebird Group, he has contributed to the immense success of business recovery and brand imageries during and post the pandemic. Recognized as a Top 10 Best CMO in 2022, he’s also a passionate professional coach dedicated to personal and business growth.
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Daniil Pisarenko is the Country Manager at Go Mobile Indonesia, specializing in media buying and digital marketing. With more than three years at Go Mobile, including a prior role as Head of Media Buying, he brings extensive application performance and programmatic experience into the marketing industry.
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Irfansyah Putra is an accomplished marketing professional with over 12 years of experience in Brand Development, Digital Marketing, and Consumer Goods. Driven by a passion for building strong brands and leveraging digital strategies to drive growth, with combined multi-experiences of global advertising agencies; Ogilvy, BBDO & Dentsu, start-up companies; OLX Indonesia & Kopi Kenangan, now leading the marketing IKEA Indonesia as Country Marketing Head. Honed skills in all aspects of commercial, from crafting compelling marketing campaigns, analyzing data-driven insights, to result-focused strategy.
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With over 20 years in branding and marketing, Sawitri Soedarno has worked at various creative agencies—Lazada, and now Jobstreet by SEEK, a tech recruitment platform. Her strengths lie in strategic planning, brand development, business growth, and team building. She believes in guiding teams with clear direction while empowering them to meet challenges independently, fostering a collaborative path to success without micro-management.
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Gaurav Gupta has more than 20 years of marketing experience building billion-dollar brands in Asia Pacific region. Currently he is CMO and Integration Leader for Kimberly Clark Softex Indonesia. Prior to KC, he led multiple roles with Procter & Gamble in Asia Pacific region, where he led brands like Olay, Head & Shoulders, Pantene and Rejoice. He is passionate about building marketing talent for the future, and helping brands drive digital transformation.
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Herni Wijaya is a seasoned marketing professional with 12 years of experience, starting in digital strategic planning and yield management. She has expanded her expertise into sales and marketing, becoming the Chief Growth Officer (CGO) of Leverate Group. In this role, she drives growth strategy by identifying opportunities for revenue expansion, managing strategic partnerships, and developing innovative products. Herni is also responsible for overseeing business development teams and identifying new revenue streams to enhance growth and profitability.
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Alex Christian became the VP of Brand and Marketing Communications at LinkAja in 2022. Alex has over 18 years of expertise with digital marketing strategy, branding, and marketing communication. Prior to joining LinkAja, he held several senior management positions in various firms. Alex has a bachelor’s degree in information technology from Binus University in Jakarta, as well as several digital marketing licenses and certifications from Google.
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Nachiket Desai is Country Director at M&C Saatchi Performance where he currently oversees the Indonesia business consisting of local and regional clients such as IKEA, Fitness First, Jobstreet, Traveloka, Julo and more. With 15 years of experience in the digital advertising industry, he was initially based in Mumbai and later moved to Jakarta where he helped to set-up operations going from a team of 1 to 80+, shape the agency’s team and drive important client wins. He brings unparalleled digital media expertise in the APAC region and handles holistic media plans for fast-paced verticals like Gaming, OTT, Travel, and E-commerce brands.
101771
Munas van Boonstra, Managing Director, Monks Southeast Asia, an integrated agency powered by AI. A
transformational and results-driven leader with a wealth of experience across Mergers & Acquisitions,
Management Consulting, and Integrated Marketing. Her expertise spans Corporate Structuring, Business
Development, and Advertising. Previous roles include senior leadership roles in One Publicis, GroupM, BBDO and
MYTV Broadcasting. Munas thrives in challenges and is powered by transformations.
104051
Mahesh Agarwal, Managing Director and Co-founder of Neurosensum Indonesia brings over 25+ years of expertise in market research, specializing in integrated insights that drive actionable solutions. Known for his skill in filtering out irrelevant data to uncover key insights, Mahesh is passionate about solving complex marketing challenges and empowering businesses to thrive in an ever-changing landscape. His dedication to clarity and precision has made him a trusted leader in the industry.
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Yosua Tanuwiria is a marketer with more than 13 years of multi-industry background experience including communication agency, hospitality, retail, fintech and super-app. In his current role as VP Marketing in Pluang, he is in charge of both brand awareness and intent building through integrated brand campaigns and PR initiatives as well as channel management and performances particularly with Social Media and CRM. He has won multiple prestigious awards and recognitions, most recently for The Best Marketing Campaign in the Finance Category at The Drum APAC 2024 in Singapore, vying against 35 other brands from across the region.
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As a trusted marketing growth expert, Dedy orchestrates market insights and creative strategies into cohesive marketing plans that deliver results. With a deep understanding of the entire marketing funnel, from building brand awareness through organic channels to accelerating purchases with strategic initiatives, he helps businesses unlock their full growth potential. My approach ensures measurable success, making me a reliable partner for scaling brands and achieving lasting impact.
100106
Marketer. Brand Believer. Student. Human.
Ryan is a 21st Century Strategist, that believes in the power of human connection and empathy. Partner for ambitious leader to achieve sustainable growth for their brand. In HIS free time, he loves to play piano, watch superhero movies, and mentor youngsters to become a better human and achieve their biggest potential.
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Asnawi Jufrie, SleekFlow’s General Manager, oversees SleekFlow’s day-to-day operations and leads the social commerce platform’s growth in Southeast Asia. As the first key hire outside Hong Kong’s headquarters, he brings forth his domain expertise in the CRM space, and business development for SaaS companies. He is a firm believer in building a better tomorrow and is driven to bring the power of social commerce to the SEA region. Prior to joining SleekFlow, Asnawi was the ASEAN Team Lead, Business Development at the leading cloud computing company, Salesforce, and an ex-Management Consultant at PwC focusing on Tech and International Development projects with the private and public sectors.
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Irene Janti, Director of Brand & Marketing at The Ascott Limited Indonesia, brings over 20 years of experience, transitioning from finance to hospitality marketing. She leverages innovative strategies to enhance The Ascott Limited brand visibility and connect with diverse Indonesian travelers. Irene’s expertise in digital platforms and market dynamics has strengthened The Ascott Limited – Indonesia’s market presence, integrating local culture into guest experiences and promoting its properties through unique narratives and impactful digital campaigns, significantly contributing to Indonesia’s hospitality sector.
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Vice President MEA, Americas & Asia Pacific at WebEngage, Hetarth has over two decades of experience in the global Information Communication Technology (ICT) industry, leading strategy, organization building and global business expansion. A committed individual and creative thinker, Hetarth has played a pivotal role in the growth of various companies he’s been associated with.
SleekFlow is an AI-powered Omnichannel Conversation Suite that enables a comprehensive 1:1 customer journey across major social and messaging services like WhatsApp, Facebook, Instagram, SMS, live chat, or whatever your clients prefer.
SleekFlow’s customer engagement platform streamlines the entire commerce process, from sales to support, providing businesses with a centralised location to manage all their customer conversations and automate business growth.
Indosat Digital Analytics (iDA) is the forefront data-powered platform developed by a leading telecommunications company in Indonesia, dedicated to solving diverse business challenges. With a comprehensive array of datasets and cutting-edge data processing capabilities, iDA delivers tailored insights to address specific business requirements. Our offerings span across various domains including data-driven marketing and advertising, advanced analytics solutions, identity management, and beyond.
With iDA, we leverage the power of accurate data to empower businesses with actionable intelligence, enabling them to make informed decisions and drive growth. Backed by the expertise and infrastructure of a renowned telco company, we are committed to delivering value through innovation and excellence. Join us in unlocking the full potential of data to transform your business landscape, because our data makes your puzzle fits #TepatDenganiDA
Digital Ark is a creative agency that creates compelling visual solutions for advertising, marketing, business, and entertainment. We specialize in creating strategic communications that adapt seamlessly across static print and dynamic digital media channels.
Go Mobile is a digital marketing agency that specializes in performance & awareness campaigns across all channels. We offer full-cycle digital promotion services, including performance buying, brand awareness, app store optimization (ASO), and creative design. Utilizing internal technologies, Go Mobile streamlines workflows and optimizes ad campaigns with tools like predictive analytics, audience targeting, and automation. We provide an independent programmatic platform, Go NET, designed to enhance in-app and web media buying efficiency.
Founded in 2018, Neurosensum is a leading neuroscience-based consumer research firm headquartered in Singapore with offices in Indonesia, India, and Malaysia. Leveraging cutting-edge tools like EEG, eye-tracking, and implicit testing, Neurosensum provides actionable insights into consumer behavior for over 190 enterprises across 15+ APAC countries. The company’s AI-driven platform, SurveySensum, enhances customer feedback with real-time, multilingual analysis, empowering businesses in sectors like FMCG, telecom, banking insurance etc to improve customer experiences.
Telesign provides Continuous Trust™ to leading global enterprises by connecting, protecting, and defending their digital identities. Telesign verifies over five billion unique phone numbers a month, representing half of the world’s mobile users, and provides insights into the remaining billions. The company’s powerful machine learning and extensive data science deliver identity risk recommendations with a unique combination of speed, accuracy, and global reach. Telesign solutions provide fraud protection, secure communications, and enable the digital economy by helping companies and customers to engage with confidence. Learn more at telesign.com.
WebEngage is a new age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience. The platform helps brands drive more revenue from existing customers and anonymous users across 10 communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail.
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Access to all sessions.
Access to all presentation materials and recordings (subject to speakers’ approval).
Access to a roundtable discussion.
Access to all networking breaks and lunch.
With complete access to anything and everything in the conference, you won’t be missing out on Q&A’s, interaction and engagement with other attendees, demos from exhibitors, and more exciting opportunities! All on-demand materials will be made available.
US$499
/Standard
US$399
/Early Bird
Early Bird – until 14 October 2024
Access to all sessions.
Access to all presentation materials and recordings (subject to speakers’ approval).
Access to a roundtable session.
Access to all networking breaks and lunch.
With complete access to anything and everything in the conference, you won’t be missing out on Q&A’s, interaction and engagement with other attendees, demos from exhibitors, and more exciting opportunities! All on-demand materials will be made available.
US$699
/Standard
US$599
/Early Bird
Early Bird – until 14 October 2024
With the same goals of conquering 2025, absorb the energy and connect in-person with marketing peers. Join the conversation in strengthening your resolution for the coming year!
Learn from the best–discover what works for your brand through case studies, the latest marketing trends, and more, to be presented in the conference.
In this ever-changing industry, staying on top of trends and evolving technologies is a must. Expose and equip yourself with valuable industry insights and find out the strategies and tools that will boost your marketing campaigns for 2025.
From professional growth to your team’s to your brand’s–the conference will bring you the inspiration, motivation, development, experience, and opportunities to face the rest of the year and 2025 with confidence!