8:00 AM
8:55 AM
REGISTRATION
8:00 AM
8:55 AM
REGISTRATION
SPEAKERS
8:55 AM
9:00 AM
OPENING REMARKS
8:55 AM
9:00 AM
OPENING REMARKS
SPEAKERS
August 14, 2025
Venue: Shangri-La The Fort, Manila
August 14, 2025 8:00 am
100
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August 14, 2025
Venue: Shangri-La The Fort, Manila
Following the success of E-Commerce Marketing Philippines 2024, we’re making it bigger and better as the Retail & E-Commerce Innovation Marketing & Tech Summit 2025. This groundbreaking in-person summit will redefine the future of e-commerce in Manila on August 14, 2025. Aimed at revolutionising Philippine commerce, the event will unite industry leaders, marketing experts, and tech innovators to explore the latest trends, strategies, and technologies driving the evolution of e-commerce.
Prepare for a day filled with valuable insights, cutting-edge ideas, and ample opportunities for learning, networking, and inspiration. With top-notch keynote presentations, dynamic panel discussions, engaging fireside chats, and curated networking sessions, each moment is designed to fuel your ambition and elevate your e-commerce strategies.
Join us and be a part of a vibrant community committed to pushing the boundaries of innovation, growth, and digital transformation in the e-commerce and retail sectors.
The agenda is currently being updated.
Agenda
none
CUSTOMER ENGAGEMENT
9:00 AM
9:20 AM
Keynote Presentation: Beyond the Cart: Growing Brand Communities That Thrive Online and Offline
9:00 AM
9:20 AM
Keynote Presentation: Beyond the Cart: Growing Brand Communities That Thrive Online and Offline
- Turn your customers into die-hard fans—online and IRL.
- Ditch the one-off transactions, build a movement around your brand.
- From TikTok to trade shows—master the art of community that actually converts.
SPEAKERS
Tiffany Batungbacal
Assistant Vice President
Primer Group of Companies
9:20 AM
9:55 AM
Panel Discussion: Customer Lifecycle — The Post-Checkout Stage and Why It Matters
9:20 AM
9:55 AM
Panel Discussion: Customer Lifecycle — The Post-Checkout Stage and Why It Matters
- The Critical Period: Why the initial post-sale period is the foundation of profitable growth and enduring customer loyalty
- Building Trust Through Transparency: The impact of clear communication on shipping, returns, and product support on customer satisfaction and retention
- Turning Feedback into Action: Post-purchase surveys and reviews that improve products, services, and customer experience
SPEAKERS
Sriharsha Vavilala
Director of Revenue & Strategy
edamama
Nancy Almasco
Marketing Director
FlowerStore.ph
SOCIAL COMMERCE
9:55 AM
10:15 AM
Keynote Presentation: Building a Social Commerce Ecosystem: Integrating Content, Shopping, and Community
9:55 AM
10:15 AM
Keynote Presentation: Building a Social Commerce Ecosystem: Integrating Content, Shopping, and Community
- Seamless Shopping through Content: How tutorials, product demos, and influencer reviews in social media posts drive direct sales
- Community as the New CRM: Why building active, engaged social communities gives marketers a sustainable edge beyond paid reach
- Breaking Through Social Commerce Limits: How to overcome trust barriers and ensure brand authenticity in a crowded social marketplace
SPEAKERS
Meetsocial Representative
Meetsocial
10:15 AM
10:35 AM
MORNING TEA BREAK
10:15 AM
10:35 AM
MORNING TEA BREAK
SPEAKERS
CUSTOMER DATA
10:35 AM
10:55 AM
Keynote Presentation: The Fine Line: How Much Personalisation is Too Much in Digital Commerce?
10:35 AM
10:55 AM
Keynote Presentation: The Fine Line: How Much Personalisation is Too Much in Digital Commerce?
- Recalculating the Risks: How over-reliance on personalised algorithms threaten customer trust and data protection
- Personalisation with Permission: Navigating the new norm of opt-in, opt-out options in retail and e-commerce
- Beyond Protection: Integrating firewalls, secure analytics, and privacy compliance in processing consumer data amongst e-commerce platforms
SPEAKERS
10:55 AM
11:30 AM
Panel Discussion: Maximising Success in Retail and E-Commerce: How Predictive Analytics Keeps You Ahead of the Game
10:55 AM
11:30 AM
Panel Discussion: Maximising Success in Retail and E-Commerce: How Predictive Analytics Keeps You Ahead of the Game
- Deploying Predictive Models: How to bring predictive analytics into existing workflows and decision-making processes to make smarter, faster decisions
- Expanding Market Reach with Data-Driven Strategies: Testing new product launches or campaigns with predictive simulations
- Boosting Retention and CLV: Ways to prevent churn and offer tailored products to maximise customer value and loyalty with predictive analytics
SPEAKERS
Neelam Gopwani
President
Vision Express Philippines
11:30 AM
12:30 PM
ROUNDTABLE DISCUSSION
11:30 AM
12:30 PM
ROUNDTABLE DISCUSSION
This roundtable session provides an interactive platform for connecting with industry peers, sharing valuable insights, and exploring key marketing topics. It’s an excellent opportunity to engage in meaningful discussions, exchange experiences, and gain new perspectives from fellow professionals.
Such topics include:
- Customer Engagement
- Customer Experience
- Data & Analytics
- Omnichannel Marketing
- Performance Marketing
- Retail Marketing
- E-Commerce Platforms
- Mobile Commerce
- Data Protection & Security
- Supply Chain Management
- Logistics
- Payments
SPEAKERS
12:30 PM
1:45 PM
NETWORKING LUNCH
12:30 PM
1:45 PM
NETWORKING LUNCH
SPEAKERS
SUPPLY CHAIN MANAGEMENT
CUSTOMER EXPERIENCE
2:40 PM
3:00 PM
Keynote Presentation: The New Shopping Paradigm: Where Clicks Meet Bricks
2:40 PM
3:00 PM
Keynote Presentation: The New Shopping Paradigm: Where Clicks Meet Bricks
- The Role of Physical Stores in a Digital World: Are physical stores becoming experiential hubs rather than transactional spaces?
- Harnessing Consumer Screen Time: Leveraging mobile-friendly websites and mobile-optimised marketing campaigns
- Flexible Customer Journey: Offering flexible fulfillment options like buy online, pick up in-store (BOPIS), and curbside pickup
SPEAKERS
Emmanuel Cruz
Omnichannel Director
Avon Cosmetics Inc.
3:00 PM
3:40 PM
Panel Discussion: Decoding Omnishoppers: Unpacking the New Wave of Consumer Behaviour
3:00 PM
3:40 PM
Panel Discussion: Decoding Omnishoppers: Unpacking the New Wave of Consumer Behaviour
- The Omnishopper Mindset: Defining omnishoppers and how their psychology differ from traditional shoppers
- From In-Store to Digital: Why social media platforms are increasingly becoming shopping destinations for omnishoppers
- The Growing Role of Social Commerce: Will it completely replace traditional e-commerce or exist as a complementary channel?
SPEAKERS
Marx Benedict So
Associate Director, Digital & Commercial Insights
Mega Prime Foods Inc.
3:40 PM
4:00 PM
AFTERNOON TEA BREAK
3:40 PM
4:00 PM
AFTERNOON TEA BREAK
SPEAKERS
PARTNERSHIP MARKETING
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Speakers
Emmanuel Cruz
Omnichannel Director
Avon Cosmetics Inc.
89838
Emmanuel is the Omnichannel Director of Avon Cosmetics Inc. responsible for accelerating retail offline and online portfolio brands. He has 16 extensive years of regional and local experience in e-commerce, digital marketing, brand management, and commercial operations from multinational FMCGs – Unilever, Bayer Consumer Health, Wyeth Nutrition and Mondelez. He holds a bachelor’s degree in Management Engineering from Ateneo de Manila University, of which he is currently a part-time faculty teaching Digital Marketing at the John Gokongwei School of Management. Outside work, he enjoys playing tennis, travelling and spending quality time with his Shiba Inu.
Sriharsha Vavilala
Director of Revenue & Strategy
edamama
114243
Sriharsha Vavilala is the Director of Revenue & Growth at Edamama, an omnichannel retailer focused on parenting. With over 8 years of experience in eCommerce and consulting, he leads Edamama’s revenue strategy including customer acquisition, retention, and experience. He has driven hypergrowth while optimising customer lifecycles for profitability. Sriharsha is passionate about building high-impact growth teams and delivering seamless, personalised experiences that maximise customer value and drive long-term, sustainable business growth.
Nancy Almasco
Marketing Director
FlowerStore.ph
113411
Nancy has over 10 years of experience in digital marketing and ecommerce. She enables businesses to scale and disrupt the competitive landscape with strategies based on data and consumer insight. She is currently the Marketing Director of FlowerStore.ph, the Philippines’ #1 Online Gift Store. Nancy is set to launch her own digital firm which focuses on providing services to SMEs, startups, and scaleups.
Marx Benedict So
Associate Director, Digital & Commercial Insights
Mega Prime Foods Inc.
111571
Marx has worn many hats throughout the years, each one adding a unique layer to his expertise. An engineering graduate, he started from supply chain planning then transitioned to commercial IT to pursue his passion for innovation. After some time, he moved to sales handling digital commerce and was instrumental in growing the company’s e-commerce. Most recently, he is now leading the Digital team of Mega Prime Foods Inc., driving innovation and ensuring digital and technology to enhance business goals.
Tiffany Batungbacal
Assistant Vice President
Primer Group of Companies
114241
Tiffany Batungbacal is the Assistant Vice President leading the Adventure Portfolio of Primer Group of Companies. She is a seasoned retailer and problem solver who brings value-added change to the organisation.
She is a team player who is self-motivated and goal-oriented with almost 20 years of experience in Retail, Advertising, Brand Management and Marketing handling both local multiconcept stores and global brands for distribution such as R.O.X., Grind, Columbia, TNF, Salomon, Quiksilver, Roxy, DC, FOX, Billabong, etc.
She has a proven track record in turning businesses around and improving profitability by understanding consumer behaviour, negotiating with principals, developing well-curated and efficient merchandise mix, rolling out strategic marketing initiatives and strategic expansion to ensure growth at managed risk.
Neelam Gopwani
President
Vision Express Philippines
112788
Neelam Gopwani is the President of Vision Express Philippines, leading the brand’s expansion and innovation in the optical and wellness industry. With a strong background in retail, strategy, and business development, she has positioned Vision Express as the go-to destination for expert eye care and premium eyewear. Under her leadership, the company continues to grow, offering world-class vision solutions, pioneering AI-driven health screenings, and enhancing customer experiences across 80+ stores nationwide.
Sponsors
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Reasons Why You Should Attend
Networking
Connect with leading retail and e-commerce brands in the Philippines. Engage in discussions on the future of e-commerce marketing, exchange insights, and collaborate with industry peers to drive growth.
Knowledge-Sharing
Discover key retail and e-commerce strategies through in-person discussions, presentations, and proven tactics specifically designed for the Philippine market.
Stay Competitive
As the retail and e-commerce landscape evolves in 2025, staying ahead with crucial insights is more important than ever. This conference offers the strategies and expertise you need to stay competitive and lead the way in the industry for years to come.
Growth
This event serves as a platform for both personal and brand development, offering inspiration, motivation, and meaningful connections with fellow retail and e-commerce experts. Take this opportunity to refine your strategies and propel your success in the industry!
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+63 922 895 9162
