8:00 AM
8:55 AM
REGISTRATION
8:00 AM
8:55 AM
REGISTRATION
SPEAKERS
8:55 AM
9:00 AM
OPENING REMARKS
8:55 AM
9:00 AM
OPENING REMARKS
SPEAKERS
17 July 2025
Sheraton Petaling Jaya
July 17, 2025 8:00 am
100
days
24
hours
60
minutes
60
seconds
17 July 2025
Sheraton Petaling Jaya
The Retail & E-Commerce Innovation Marketing & Tech Summit: Malaysia 2025 is making its highly anticipated comeback in Malaysia, bringing together the brightest minds in retail and e-commerce for an immersive experience. This event will empower businesses with cutting-edge strategies, emerging technologies, and actionable insights to thrive in today’s ever-changing marketplace.
Get ready for an electrifying event on 17 July 2025, where industry leaders and digital marketing experts go outside their boundaries and talk about real experiences, and real challenges. These leaders tackle head-first stakeholders that shape the retail and e-commerce ecosystem in the APAC market.
This premier industry event offers a unique opportunity to connect with industry pioneers, redefine your strategies for retail and e-commerce, and seize new growth opportunities in Malaysia’s rapidly expanding market.
Be part of the conversation in retail and e-commerce—don’t miss out!
The agenda is currently being updated.
This conference is approved HRDF Claimable.
Agenda
none
CUSTOMER ENGAGEMENT
9:00 AM
9:20 AM
Keynote Presentation: Engage, Reward, Retain: The Power of Loyalty Programmes
9:00 AM
9:20 AM
Keynote Presentation: Engage, Reward, Retain: The Power of Loyalty Programmes
- Moving Beyond Discounts and Points: Building emotional connections with customers through loyalty programmes
- Gamification and Engagement: Utilising gamification in loyalty programmes to drive excitement and interaction
- Building Long-Term Retention Through Rewards: How well-structured loyalty programmes reduce churn and increase lifetime value
SPEAKERS
Low Ngai Yuen
Chief Merchandise & Marketing Officer
AEON
9:20 AM
9:50 AM
Panel Discussion: Customer Lifecycle — The Post-Checkout Stage and Why It Matters
9:20 AM
9:50 AM
Panel Discussion: Customer Lifecycle — The Post-Checkout Stage and Why It Matters
- The Critical Period: Why the initial post-sale period is the foundation of profitable growth and enduring customer loyalty
- Building Trust Through Transparency: The impact of clear communication on shipping, returns, and product support on customer satisfaction and retention
- Turning Feedback into Action: Post-purchase surveys and reviews that improve products, services, and customer experience
SPEAKERS
Sreeratha Govindasamy
Head of Customer Care
Philip Morris International
SOCIAL COMMERCE
9:50 AM
10:10 AM
Keynote Presentation: Social Commerce Without Borders: Turning Engagement into Global Sales
9:50 AM
10:10 AM
Keynote Presentation: Social Commerce Without Borders: Turning Engagement into Global Sales
- The Rise of Shoppertainment: How Malaysians are blending entertainment and e-commerce on platforms like TikTok and Instagram
- Community-Led Commerce: Tapping into niche online communities to spark authentic engagement and brand advocacy
- Mobile-First, Friction-Free: Creating seamless social shopping experiences tailored to Malaysia’s mobile-savvy consumers
SPEAKERS
Meetsocial Representative
Meetsocial
10:10 AM
10:30 AM
MORNING TEA BREAK
10:10 AM
10:30 AM
MORNING TEA BREAK
SPEAKERS
Meetsocial Representative
Meetsocial
CUSTOMER DATA
10:30 AM
10:50 AM
Keynote Presentation: The Fine Line: How Much Personalisation is Too Much in Digital Commerce?
10:30 AM
10:50 AM
Keynote Presentation: The Fine Line: How Much Personalisation is Too Much in Digital Commerce?
- Recalculating the Risks: How over-reliance on personalised algorithms threaten customer trust and data protection
- Personalisation with Permission: Navigating the new norm of opt-in, opt-out options in retail and e-commerce
- Beyond Protection: Integrating firewalls, secure analytics, and privacy compliance in processing consumer data amongst e-commerce platforms
SPEAKERS
Siew Lai Wong
Chief Marketing Officer
BIG CARiNG Group
10:50 AM
11:30 AM
Panel Discussion: Retail Data Decoded: The Role of Marketing Analytics in Modern E-Commerce
10:50 AM
11:30 AM
Panel Discussion: Retail Data Decoded: The Role of Marketing Analytics in Modern E-Commerce
- Getting the Most Out of Marketing Tools: Unlocking insights with analytic tools and beyond to make better, more informed choices for your brand
- Cracking the Customer Journey: How to use data to understand your customers’ experiences, fix pain points, and keep them coming back
- Data Dilemmas in Marketing Analytics: Overcoming data overload by focusing on the most meaningful insights
SPEAKERS
11:30 AM
12:30 PM
ROUNDTABLE
11:30 AM
12:30 PM
ROUNDTABLE
This roundtable session provides an interactive platform for connecting with industry peers, sharing valuable insights, and exploring key marketing topics. It’s an excellent opportunity to engage in meaningful discussions, exchange experiences, and gain new perspectives from fellow professionals.
Such topics include:
- Customer Engagement
- Customer Experience
- Data & Analytics
- Omnichannel Marketing
- Performance Marketing
- Retail Marketing
- E-Commerce Platforms
- Mobile Commerce
- Data Protection & Security
- Supply Chain Management
- Logistics
- Payments
SPEAKERS
12:30 PM
1:55 PM
NETWORKING LUNCH
12:30 PM
1:55 PM
NETWORKING LUNCH
SPEAKERS
PERFORMANCE MARKETING
1:55 PM
2:15 PM
Keynote Presentation: Reimagining Targeting: Adapting to Privacy-First Marketing in a Data-Driven Future
1:55 PM
2:15 PM
Keynote Presentation: Reimagining Targeting: Adapting to Privacy-First Marketing in a Data-Driven Future
- Balancing Personalisation and Privacy: Crafting ethical marketing strategies
- The Role of Data Compliance: Navigating new regulations in marketing
- Innovative Targeting Techniques: Leveraging first-party data in a privacy-first world
SPEAKERS
2:15 PM
2:45 PM
Panel Discussion: Equipping Your Team for the Future: Key Skills Every Performance Marketer Needs
2:15 PM
2:45 PM
Panel Discussion: Equipping Your Team for the Future: Key Skills Every Performance Marketer Needs
- Adapting to Change: Building agility and resilience in performance marketing teams
- Embracing Automation: How to equip your team with the tools for success
- Creative Innovation: Balancing data-driven decisions with compelling campaigns
SPEAKERS
Evelyn Lee
Head of Marketing
Secret Recipe Cakes & Cafe Sdn Bhd
CUSTOMER EXPERIENCE
2:45 PM
3:05 PM
Keynote Presentation: The New Shopping Paradigm: Where Clicks Meet Bricks
2:45 PM
3:05 PM
Keynote Presentation: The New Shopping Paradigm: Where Clicks Meet Bricks
- The Role of Physical Stores in a Digital World: Are physical stores becoming experiential hubs rather than transactional spaces?
- Harnessing Consumer Screen Time: Leveraging mobile-friendly websites and mobile-optimised marketing campaigns
- Flexible Customer Journey: Offering flexible fulfillment options like buy online, pick up in-store (BOPIS), and curbside pickup
SPEAKERS
3:05 PM
3:45 PM
Panel Discussion: Decoding Omnishoppers: Unpacking the New Wave of Consumer Behavior
3:05 PM
3:45 PM
Panel Discussion: Decoding Omnishoppers: Unpacking the New Wave of Consumer Behavior
- The Omnishopper Mindset: Defining omnishoppers and how their psychology differ from traditional shoppers
- From In-Store to Digital: Why social media platforms are increasingly becoming shopping destinations for omnishoppers
- The Growing Role of Social Commerce: Will it completely replace traditional e-commerce or exist as a complementary channel?
SPEAKERS
Anand Taparia
Senior Marketing Director – South ASEAN Hub
Colgate-Palmolive
Azry Rasyeqa Rafflee
Group Head of Customer Experience
FashionValet
Fariz Yusof
Head of CRM
L’Oréal
3:45 PM
4:05 PM
AFTERNOON TEA BREAK
3:45 PM
4:05 PM
AFTERNOON TEA BREAK
SPEAKERS
PARTNERSHIP MARKETING
4:05 PM
4:25 PM
Keynote Presentation: Unlocking the Power of Partnership Marketing: Building Collaborative Strategies for Mutual Growth
4:05 PM
4:25 PM
Keynote Presentation: Unlocking the Power of Partnership Marketing: Building Collaborative Strategies for Mutual Growth
- Understanding Partnership Marketing: Foundations of successful collaboration
- Types of Strategic Partnerships: Choosing the right approach for your brand
- Nurturing Long-Term Relationships: Maintaining growth through ongoing partnerships
SPEAKERS
4:25 PM
4:55 PM
Panel Discussion: Breaking Limits: Harnessing Partnership Marketing to Thrive in an Ever-Changing Market
4:25 PM
4:55 PM
Panel Discussion: Breaking Limits: Harnessing Partnership Marketing to Thrive in an Ever-Changing Market
- Expanding Reach: Leveraging partnerships to break into new markets
- Cultural Alignment: Ensuring shared values for successful long-term partnerships
- Adapting to Change: Evolving partnership strategies in a dynamic market
SPEAKERS
Nicole Lim
Head of e-Commerce and Group Head of Digital Advertising – SEA
HABIB Group
4:55 PM
5:00 PM
CLOSING REMARKS
4:55 PM
5:00 PM
CLOSING REMARKS
SPEAKERS
Request for Agenda
Kindly fill out the form below and we will get back to you.
Speakers
Low Ngai Yuen
Chief Merchandise & Marketing Officer
AEON
109111
Yuen, a multiple award-winning workaholic is now the Chief Merchandise and Marketing Officer for the international retailer, AEON (M) Co Berhad while serving 2 other public listed companies; GDEX Berhad and OCK Group Berhad. GDEX is a logistic and freight company while OCK is in the business of telecommunications network services and energy.
Currently Yuen is also sitting on the Pahang Economic Advisory Council 2024/5; Committee To Culturalise Productivity for Malaysia Productivity Corporation, MPC; National Cultural Council (MAKEN) as well as the Steering Committee of the 30% Club Malaysia.
Siew Lai Wong
Chief Marketing Officer
BIG CARiNG Group
109252
Siew Lai, Chief Marketing Officer of BIG Caring Group, leads Malaysia’s leading healthcare brands, BIG Pharmacy and Caring Pharmacy. With over two decades of experience, she excels in aligning marketing strategies, driving innovation, and enhancing customer engagement. Passionate about empowering teams and delivering measurable outcomes, Siew Lai transforms data into actionable insights. At this conference, she shares expertise on optimizing marketing campaigns through impactful, data-driven strategies for real-world success.
Anand Taparia
Senior Marketing Director – South ASEAN Hub
Colgate-Palmolive
109460
Anand is the Hub Marketing Director for South ASEAN at Colgate Palmolive. He leads all marketing functions for a multi-category/multi-country business spanning Oral Care, Personal Care and Home Care and spread across Malaysia, Indonesia, Singapore and Brunei. Anand is a creator at heart, obsessed with crafting meaningful human-centric propositions. His ambition is to lift up brands and portfolios in a way such that they become hyper relevant and highly desirable for consumers of the present, and of the future.
Nicole Lim
Head of e-Commerce and Group Head of Digital Advertising – SEA
HABIB Group
113829
No biography found.
Azry Rasyeqa Rafflee
Group Head of Customer Experience
FashionValet
110705
Azry Rasyeqa Rafflee is the Head of Customer Experience for FV Group, with 11 years of experience in the hospitality industry at YTL Hotels. There, she gained valuable experience, skills, and knowledge in a world where the customer comes first, with integrity, honesty, and innovation as key values in driving phenomenal customer experiences to deliver the best services for customers of all ages.
Fariz Yusof
Head of CRM
L’Oréal
110905
Fariz Yusof brings more than 20 years of diverse experience in retail, data and marketing strategy. Throughout his career, he has excelled in marketing, crafting and executing effective campaigns for globally-loved brands. Fariz is known for his strategic use of marketing technologies to boost brand presence and engage customers. His passion for integrating technology into marketing efforts has consistently produced measurable results and driven growth across various industries. Fariz remains a leader in promoting innovative marketing approaches, helping companies stay competitive in today’s ever-changing market.
Sreeratha Govindasamy
Head of Customer Care
Philip Morris International
109715
Sreeratha, or Sree, has over 20 years of expertise, with a focus on Customer Experience, Transformation Initiatives, Customer Lifetime Value (CLV), Retention, and Project/Program Management. Sree has worked in a variety of industries, including telecommunications, insurance, consumer banking, and fast-moving consumer goods. Sree is a Customer Experience expert who takes delight in transforming organizations to become more customer-centric in their operations. She is a big believer in listening to the voice of customers and acting on their pain points. Sree is particularly proud of the fact that she invests in her employees, allowing them to advance in their careers and prepare for higher responsibilities.
Evelyn Lee
Head of Marketing
Secret Recipe Cakes & Cafe Sdn Bhd
109253
Evelyn Lee is the Head of Marketing at Secret Recipe Cakes & Café Group. With over 15 years of experience in the F&B industry, she has developed a strong understanding of the market and an immense knowledge of effective marketing strategies that have resulted in a proven track record of awards for Secret Recipe; namely, ‘Brand of the Year by World Branding Awards from London, Kensington Palace’ and ‘Best Brand Platinum Award by SOBA’ for 2018, 2019 and 2022 in a row.
Sponsors
Become a Sponsor
Kindly fill out the form below and we will get back to you.
Access Pass
BRANDS
BRAND PASS
With complete access to anything and everything in the conference, you won’t be missing out on live Q&A’s, in-person interaction and engagement with other attendees, live demos from exhibitors, and more exciting opportunities! All on-demand materials will be made available.
MYR 2,290
/Standard
MYR 1,790
/Early Bird
Early Bird – Until 17 June 2025
VENDORS
VENDOR PASS
With complete access to anything and everything in the conference, you won’t be missing out on live Q&A’s, in-person interaction and engagement with other attendees, live demos from exhibitors, and more exciting opportunities! All on-demand materials will be made available.
MYR 2,790
/Standard
MYR 2,290
/Early Bird
Early Bird – Until 17 June 2025
Reasons Why You Should Attend
Networking
Connect with leading retail and e-commerce brands in Malaysia. Engage in discussions on the future of e-commerce marketing, exchange insights, and collaborate with industry peers to drive growth.
Knowledge-Sharing
Discover key retail and e-commerce strategies through in-person discussions, presentations, and proven tactics specifically designed for the Malaysian market.
Stay Competitive
As the retail and e-commerce landscape evolves in 2025, staying ahead with crucial insights is more important than ever. This conference offers the strategies and expertise you need to stay competitive and lead the way in the industry for years to come.
Growth
This event serves as a platform for both personal and brand development, offering inspiration, motivation, and meaningful connections with fellow retail and e-commerce experts. Take this opportunity to refine your strategies and propel your success in the industry!
