• Real-Time Impact: Automate targeting and optimise placements with AI-driven precision
• Smarter Spend with AdTech: Leverage data for cost-efficiency and personalised ad experiences
• Tackling Key Risks: Address privacy, fraud, and the pitfalls of over-automation

• Speed vs. Quality: Streamlining production with AI—without sacrificing impact
• Creativity Under Pressure: Staying original in a fast, crowded digital world
• AI & IP: Rethinking copyright in the era of automated content

• Maximising ROI: Real-time data and digital billboards are redefining targeting for stronger returns
• Sustainable Solutions: Eco-friendly tech and energy-efficient displays are making DOOH greener
• Tech-Driven Innovation: AI and analytics are powering smarter, more dynamic outdoor campaigns

• From Static to Swipeable: Transforming traditional DOOH with QR codes, touchscreens, and real-time interactivity that pulls audiences in
• Creative That Connects: Driving deeper brand affinity through bold, emotionally resonant content and interactive storytelling
• Right Place, Right Moment: Leveraging time, location, and behavior to deliver hyper-relevant messages that stop viewers in their tracks

This roundtable session provides an interactive platform for connecting with industry peers, sharing valuable insights, and exploring key marketing topics. It’s an excellent opportunity to engage in meaningful discussions, exchange experiences, and gain new perspectives from fellow professionals.

Such topics include:

• Ad Effectiveness
• AI
• Contextual Ads
• CTV Advertising
• DOOH
• Mobile Advertising
• Native Ads
• Omnichannel Advertising
• Programmatic Advertising
• Retail Media Networks
• Sustainable Advertising

• Native ads that feel like part of the shopping experience: Blending ads seamlessly into shopping journeys to boost engagement
• Context-driven targeting that speaks to shopper intent: How aligning ads with the right moment increases relevance and impact for consumers
• The battle of native vs. contextual—what drives real results? Insights on how these strategies are elevating conversion rates and delivering greater ROI

• Exploring how blending online and offline data is enhancing customer engagement while respecting privacy
• How brands, retailers, and platforms are working together to share insights without compromising consumer privacy
• Leveraging advanced analytics to track and optimise the entire customer journey—from awareness to conversion

• Tweak It Till You Make It: Real-time ad updates powered by smart tech
• Know Your Crowd: Let data guide your creative game plan to become irresistible campaigns
• Go Big Without Going Bland: Personalization and scale through creative automation

• Speed Meets Savings: The 2025 automation breakthroughs that slash timelines and budgets
• Pixel-Perfect, Platform-Ready: How automation keeps your brand looking flawless everywhere, every time
• Creativity Unchained: Free your team from repetitive tasks and unlock more time for big ideas and bold moves

• How is CTV redefining the rules of personalised, cross-platform advertising—and how can brands tap into its full potential?
• In what ways can mobile advertising amplify engagement and drive performance when integrated into a broader multi-channel approach?
• How does blending traditional OOH with digital channels create a unified brand presence and a more immersive omnichannel experience?

• Still stuck in the past? Why AdTech curation is your ticket to a future-proof, cross-channel strategy
• Ready to level up? Discover how smart AdTech turns data into multi-channel gold and skyrockets your impact
• Think you’re cutting through the noise? Learn how AdTech can help your brand engage on a whole new level