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Category: Technology

Audience Precision unveils tech platform to provide full media strategy guidance
Audience Precision unveils tech platform to provide full media strategy guidance
Posted on July 4, 2022
by Teddy Cambosa
For Audience Precision clients, Precise360® will deliver quality improvement, greater audience connection and engagement, attention scores for video, faster campaign builds.
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Ascential acquires digital solutions provider Intrepid
Ascential acquires digital solutions provider Intrepid
Posted on July 1, 2022
by Teddy Cambosa
Intrepid will become part of Ascential’s Digital Commerce division, which enables consumer product companies to maximise their sales and share.
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InMobi integrates ‘Exchange’ SSP into Yahoo’s DSP for advertisers’ direct access to premium in-app supply
InMobi integrates 'Exchange' SSP into Yahoo's DSP for advertisers' direct access to premium in-app supply
Posted on June 30, 2022
by Teddy Cambosa
By integrating InMobi Exchange's SSP with Yahoo's DSP, advertisers, brands, and media buyers may now access premium in-app supply and a global user base.
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cacaFly, Google Cloud partner up to launch Cloud AI+ Solution Center in Taiwan
cacaFly, Google Cloud partner up to launch Cloud AI+ Solution Center in Taiwan
Posted on June 30, 2022
by Teddy Cambosa
The cacaFly partnership will help enterprises accelerate their digital transformation by offering Google Cloud Platform services for AI applications.
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Quantcast launches brand advertising solutions suite for digital marketers
Quantcast launches brand advertising solutions suite for digital marketers
Posted on June 30, 2022
by Teddy Cambosa
Quantcast's brand advertising solutions is catered for digital marketers who demand more from their brand advertising. 
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Untitled design (38)
Indonesia-based consumer insights platform Populix bags fresh funding, to further digitise data collection
Posted on June 29, 2022
by MARKETECH APAC
The homegrown consumer insights platform also revealed that it’s planning to initiate regional expansion by 2023 to neighbouring SEA countries.
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Delacon launches call tracking integration for Google Ads
Delacon launches call tracking integration for Google Ads
Posted on June 27, 2022
by Teddy Cambosa
Delacon now surfaces in all Google Ads accounts, providing natively integrated call tracking data to its clients.
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Sitecore-report
Consumers from SG, HK expect brands to connect with them at a deeper level: survey
Posted on June 27, 2022
by Kathleen Murata
The new survey by Sitecore found that 80% of consumers in Singapore and Hong Kong want brands to connect with them personally.
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SEA advertisers embrace alternative ad targeting amidst new data privacy laws
SEA advertisers embrace alternative ad targeting amidst new data privacy laws
Posted on June 24, 2022
by Teddy Cambosa
According to InMobi, advertising in SEA is moving towards an alternative route to comply with recent data privacy laws.
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Hivestack-Benjamin-Abbatiello
Hivestack welcomes Benjamin Abbatiello as new global SVP of publisher solutions
Posted on June 24, 2022
by Kathleen Murata
In his new role, Benjamin Abbatiello will be responsible for driving Hivestack’s global publisher solutions division.
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