Telco Indosat Ooredoo ties up with Out There Media to bolster digital ad strategy

Jakarta, Indonesia – Digital Telco Indosat Ooredoo in Indonesia has partnered with Out There Media (OTM), the mobile advertising and data monetization firm, to adopt its proprietary mobile engagement technology platform, Mobucks. The telco will be leveraging OTM’s network of brands and brand agencies to strengthen its digital advertising strategy....

Merkle B2B, BloombergQuint launches media guide for Indian tech marketers

Mumbai, India – With more organizations in India heavily investing in technology or technological assets that will allow them to thrive in the coming times, Merkle B2B, the B2B arm of dentsu’s customer experience agency Merkle, and financial news organization Bloomberg Quint have launched ‘The Media Guide’ to understand the...

Freshworks launches CRM suite for startups

Singapore – Following the company’s recently-concluded event Refresh 2021, software company Freshworks has announced the launch of Freshstack, a customer relationship management (CRM) suite built for the unique needs of startups that unifies customer support, sales, and marketing teams.  The product bundle helps startups personalize marketing to generate pipeline and...

Taboola updates AI-powered tech for advertisers’ autonomous campaign management

Singapore – Advertising company Taboola has announced an update to ‘SmartBid’, an AI-powered technology that helps advertisers maximize their campaign performance even more autonomously. The update, known as ‘SmartBid Dimensions’, now allows advertisers to couple contextual and demographic data with more user dimensions on readers - data points which uniquely connect content,...

GrowthOps joins Alida Partner Network to elevate CX in APAC

Hong Kong – Growth company GrowthOps has partnered with total experience management (TXM) company Alida through its Alida Partner Network to deliver elevated customer experience (CX) and insights to organizations in Hong Kong, Singapore, Malaysia, and Australia. Together, GrowthOps and Alida will provide organizations the tools necessary to uncover customer...

Consumer intel Talkwalker adds TikTok analytics to platform

Manila, Philippines – Consumer intelligence company Talkwalker is now providing TikTok data in its Consumer Intelligence Acceleration Platform™. Through the new offering, Talkwalker will be analyzing short videos from any TikTok account which will allow businesses to discover critical insights on how consumers are interacting with their brand on the social media platform. The intel provider refers...

Two-thirds of SG marketers expect about 25% drop in revenues over loss of third-party cookies

Singapore – While a privacy-first internet is the pot of gold at the end of the rainbow, advertisers and companies are not withheld from disclosing the real pains of transitioning and adapting to a cookieless digital space when Google dropped the news of cookie deprecation in 2020.  Advertisers were, however,...

Unruly names Grant Bingham as VP for international media business dev’t

Singapore – Global video and CTV programmatic advertising platform Unruly has appointed former head of publisher services at AOL Grant Bingham as its newest vice president for international media business development. He will be leading the media partnerships in Unruly’s international markets across the Asia-Pacific (APAC) and the Europe, Middle...

Rakuten Advertising extends tie-up with Xandr, onboards inventory of Viki, Viber

Singapore – Marketing and advertising solutions Rakuten Advertising has expanded its relationship with Xandr’s Global Supply Evangelism Team (GSET), and will also be extending its partnership for the adoption of Xandr’s Monetize SSP.  Through Monetize SSP, premium inventory that sits within Rakuten Advertising’s unified portfolio across connected TV (CTV), digital...

Tremor International taps DoubleVerify for Authentic Brand Suitability to amplify advertisers’ campaign performance

New York, United States – Adtech agency Tremor International has partnered with DoubleVerify, the digital media measurement, data, and analytics platform, to integrate DoubleVerify’s ‘Authentic Brand Suitability’ solution, creating a centralized set of brand safety and fraud controls to amplify advertiser’s campaign performance across devices. The new solution aims to...