Category: Technology
Media investment company Group M announced the launch of its supply path optimization project. This aims to improve transparency in advertising spend
Aussie OOH firm VMO's newly improved platform will combine facial analytics data with third-party consumer data and machine learning.
Analytics platform DoubleVerify announces the launch of its CTV brand safety solution for advertisers and brand. This breakthrough which is the first in the digital advertising industry, provides app-level transparency for sellers.
A study was recently conducted by the Chinese University of Hong Kong (CUHK) to find out if robotics can help restaurants and hotels bring their customers back amid the COVID-19 fears. Divided into two parts, the study revealed that the majority of respondents said that they would still go to a restaurant...
Thai programmatic consultancy Bidmath has opened an academy to specifically train advertisers on Google's programmatic campaign management platform, DV360.
Milk brand Dumex will be launching an innovative product packaging using the Augmented Reality technology. Dumex partners with Rogue by Entropia to come up with AR packaging to launch the new campaign NextGen NUTRI.
Global mobile ad tech Adludio expands to Taiwan as it looks to tap the region's growing mobile gaming fanbase.
In celebration of the World Smile Day, IndiaFirst Life Insurance Company will unveil their new interactive ad format 'Stories' mCanvas. The 'Stories' format allows users to engage through face-recognition technology. IndiaFirst Life is the first brand to use the new ad format of mCanvas.
Singapore-based fintech Revolut has partnered with SNACK to offer its bite-sized insurance policies to its customers.
FreakOut partners with GliaCloud to offer in-stream advertising within an out-stream price point. This collaboration can help brands generate more qualified leads and increase in-view rate by up to 4x longer at the campaign site.
