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Category: Technology

Optimizely-Welcome-Acquisition
DXP provider Optimizely acquires marketing platform Welcome
Posted on December 2, 2021
by Teddy Cambosa
Optimizely's acquisition of Welcome means empowering marketing teams of brands across the globe to drive real business value through better customer experiences.
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The Spec Sheet
Ex-Special Group Sharon Gray, Jesse McLallen launch new adtech platform The Spec Sheet
Posted on December 1, 2021
by Kathleen Murata
The Spec Sheet is a new tech platform with a centralized online hub for managing and sharing real-time ad specs.
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CX-Lavender-New-Appointments
CX Lavender announces new leaders for client services, strategy
Posted on December 1, 2021
by Teddy Cambosa
CX Lavender says that the new appointments cement the agency’s already strong strategic reputation.
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Swinburne
Swinburne University of Technology joins tech talent initiative Digital Employment Forum
Posted on November 30, 2021
by Kathleen Murata
As part of the initiative, Swinburne will be joining other industry partners, organizations, and educational institutions.
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Adzymic Smart Survey Launch
Adtech Adzymic launches new consumer insight solution, Smart Survey
Posted on November 29, 2021
by MARKETECH APAC
The new survey-based display ad format allows marketers to capture customer insights or take a pulse check on campaigns within a matter of days.
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MoEngage-Customer-Advisory-Board
MoEngage launches strategic customer advisory board to aid product dev’t journey
Posted on November 26, 2021
by Teddy Cambosa
The customer advisory board will have representation from MoEngage's top enterprise customers cutting across various industries such as banking and telecom.
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Adtech Quantcast launches cookieless solution in SEA
Adtech Quantcast launches cookieless solution in SEA
Posted on November 25, 2021
by MARKETECH APAC
The solution, which was officially launched in September, allows for cookieless activation with a single click.
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CleverTap names former Freshworks CRO Sidharth Malik as global CEO
CleverTap names former Freshworks CRO Sidharth Malik as global CEO
Posted on November 25, 2021
by MARKETECH APAC
The company said the new leadership comes as it accelerates its international growth and builds new capabilities in customer retention.
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audiomob x livewire
AudioMob ties with Livewire, launches first in-game audio ads platform in APAC
Posted on November 24, 2021
by Kathleen Murata
Through the new platform, AudioMob will be serving in-game audio ads with an unobtrusive click-through banner.
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Comscore-Han-Seng-Lim-Client-Service-Team-Lead-SEA
Comscore taps ex-Universal Pictures Han Seng Lim as client services lead consultant for SEA
Posted on November 23, 2021
by Teddy Cambosa
Han Seng Lim will continue to build on the relationships that Comscore established with both existing and new clients.
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