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Category: Technology

Hivestack-Solmate-Media-Partnership
Solmate Media, Hivestack partnership to bring programmatic DOOH to Taiwan
Posted on December 13, 2021
by Teddy Cambosa
The partnership between Hivestack and Solmate Media is a first for Taiwan in terms of programmatic DOOH offering.
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What’s NEXT: What the future looks for marketers beyond the cookie
What’s NEXT: What the future looks for marketers beyond the cookie
Posted on December 10, 2021
by MARKETECH APAC
It's intimidating and uncertain, and we need all the gear we can have to navigate a cookie-less digital environment. Become a little more prepared with this latest read from our What's NEXT series.
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Criteo-IPONWEB-Acquisition
Criteo to acquire adtech IPONWEB
Posted on December 10, 2021
by Teddy Cambosa
The acquisition of IPONWEB by Criteo means strengthening its commercial offering by enterprise solutions to marketers and media agencies.
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Mediabrands-Amplified-Intelligence-Agreement
IPG Mediabrands inks agreement with Amplified Intelligence for media selection optimization
Posted on December 10, 2021
by Teddy Cambosa
The partnership between Mediabrands and Amplified Intelligence is focused on the factor of optimizing media measurement for Mediabrands' clients.
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mParticle APAC Expansion
US-based customer data platform mParticle announces APAC expansion
Posted on December 9, 2021
by Kathleen Murata
mParticle will be offering businesses across APAC with enhanced data quality, regulatory compliance, and customer experiences.
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What’s NEXT: Why marketers need DXP more than ever in 2022
What’s NEXT: Why marketers need DXP more than ever in 2022
Posted on December 9, 2021
by MARKETECH APAC
The present time has pressed for the crucial importance of digitization, but where do you actually start? The latest on our What's NEXT series - we talk about why marketers should consider adopting a DXP, moreover, a composable DXP.
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xandr
Adtech platform Xandr launches new feature to standardize video content
Posted on December 7, 2021
by Kathleen Murata
The new feature seeks to help publishers improve the monetization of their premium video supply via standardized content descriptors.
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Aimazing X Power Plant Mall
Rockwell’s Power Plant Mall ties with retail data platform Aimazing to launch annual raffle digitally
Posted on December 3, 2021
by Kathleen Murata
Aimazing will enable Power Plant Mall to automate the entire raffle process and focus on better user experiences.
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PubMatic Peter Barry
PubMatic elevates Peter Barry to global VP of addressability
Posted on December 3, 2021
by Kathleen Murata
The latest appointment will see Peter Barry leading PubMatic's efforts with publishers in monetizing their inventory.
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unruly
Unruly launches new content-level targeting solution
Posted on December 2, 2021
by Kathleen Murata
The new solution will serve publishers who are increasingly looking to meet buyers’ needs for contextual targeting opportunities.
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