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Category: Technology

audiomob x livewire
AudioMob ties with Livewire, launches first in-game audio ads platform in APAC
Posted on November 24, 2021
by Kathleen Murata
Through the new platform, AudioMob will be serving in-game audio ads with an unobtrusive click-through banner.
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Comscore-Han-Seng-Lim-Client-Service-Team-Lead-SEA
Comscore taps ex-Universal Pictures Han Seng Lim as client services lead consultant for SEA
Posted on November 23, 2021
by Teddy Cambosa
Han Seng Lim will continue to build on the relationships that Comscore established with both existing and new clients.
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Audience360-Mozo-First-Party-Data-Partnership
Audience360 secures first-party data partnership with financial comparison site Mozo
Posted on November 23, 2021
by Teddy Cambosa
The partnership means that any advertiser seeking to reach Mozo audiences will be able to access the complete suite of Audience360 media buying tools.
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MARKETECH Spotlight_AR_UID
Spotlight: MY-based digital agency on crafting immersive campaigns and the future of AR/VR in marketing
Posted on November 23, 2021
by MARKETECH APAC
For the newest episode of MARKETECH Spotlight, we conversed with Malaysia-based digital agency Unicom Interactive Digital to give us a peek at what goes behind developing immersive campaigns as well as what to expect in the future of AR and VR in marketing.
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GrowthOps-New-Senior-Hires-Southeast-Asia
GrowthOps announces new senior appointments across SEA
Posted on November 22, 2021
by Teddy Cambosa
The new hires of GrowthOps are specific for the Southeast Asian markets of Singapore and Malaysia.
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Pamela-Ooi-Director-Programmatic-Strategy-Insights-Xaxis-Malaysia
Pamela Ooi promoted to director of programmatic strategy and insights at Xaxis MY
Posted on November 22, 2021
by Teddy Cambosa
Pamela Ooi was previously the Associate Director for Xaxis Malaysia, and has stayed within the company for over four years now since 2017.
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Accenture-Interactive-Tambourine-Acquisition-Japan
Accenture to acquire Japan-based commerce CX agency Tambourine
Posted on November 19, 2021
by Teddy Cambosa
Through the acquisition by Accenture, Tambourine will enhance the world-class suite of sales and commerce transformation services,
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DV x Innovid
DoubleVerify, Innovid unveils feature that would reduce ‘speed-to-market' of ad placements
Posted on November 19, 2021
by Kathleen Murata
The extended partnership will help advertisers shorten their overall speed-to-market for placements by 48 to 72 hours.
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Index-Exchange-Brand-Refresh
Adtech Index Exchange introduces brand refresh as an omnichannel exchange
Posted on November 18, 2021
by Teddy Cambosa
The new brand refresh of Index Exchange signals growing collectively with the industry, with a mission of accelerating the ad technology evolution towards total market efficiency
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firstcry parenting x pubmatic
FirstCry Parenting ties with PubMatic to expand audience offering in India
Posted on November 17, 2021
by Kathleen Murata
The new partnership will allow media buyers to leverage FirstCry Parenting’s rich audience segments on PubMatic’s premium inventory.
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