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Category: Southeast Asia

PropertyGuru appoints Disha Goenka Das as new chief marketing officer
PropertyGuru appoints Disha Goenka Das as new chief marketing officer
Posted on January 17, 2023
by Teddy Cambosa
In her new role, Das will oversee the group’s brand strategy, corporate communications function, as well as the environmental, social, and governance (ESG) mandate.
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Ann-Suwanjindar
foodpanda Thailand names Ann Suwanjindar as director of marketing
Posted on January 12, 2023
by Teddy Cambosa
In her new role at foodpanda, Suwanjindar will be bringing her wide experience in digital marketing, and brand strategy, amongst others.
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Wavemaker nabs Danone’s specialised nutrition business in Malaysia
Wavemaker nabs Danone’s specialised nutrition business in Malaysia
Posted on January 10, 2023
by Teddy Cambosa
This follows after the agency also scoped the global media account from the global food company last year.
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Singtel
Singtel highlights commitment to prompt, quality service in CNY film
Posted on January 9, 2023
by Teddy Cambosa
Titled ‘Don’t Worry, Be Hoppy!’, the sitcom-style short film featured two rival families eventually bonding over Singtel’s quick service.
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AirAsia PH’s David Viray to now head airline’s branding region-wide
AirAsia PH’s David Viray to now head airline’s branding region-wide
Posted on January 9, 2023
by MARKETECH APAC
Viray is now head of brand of AirAsia’s airline business in Malaysia and across all its Asian markets.
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Listerine Malaysia’s CNY campaign pokes fun at proverbial family photo-taking 
Posted on January 6, 2023
by MARKETECH APAC
Listerine shows how hard it is to have everyone smiling for a photo when each member is pressing on the bad luck of the year that was.
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Havas Media nabs Decathlon SG’s media mandate
Havas Media nabs Decathlon SG’s media mandate
Posted on January 6, 2023
by Teddy Cambosa
Through the mandate, the agency will be handling a slew of works, including integrated media planning and buying duties across traditional and digital channels.
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Flash Coffee announces brand partnership with OATSIDE
Flash Coffee announces brand partnership with OATSIDE
Posted on January 5, 2023
by Teddy Cambosa
The partnership, done under its #DareToGoVegan campaign, sees Flash Coffee customers getting complimentary oat milk upgrades this January.
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Daniel Hagmeijer moves to MAP Active as chief marketing officer
Daniel Hagmeijer moves to MAP Active as chief marketing officer
Posted on January 4, 2023
by Teddy Cambosa
In his new role at MAP Active, he will be responsible for overseeing the marketing of the retail group. Some of the brands he will be handling include Converse, Lego, New Balance, among others.
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BBC Indonesia pulls the plug on radio broadcast to focus on digital
BBC Indonesia pulls the plug on radio broadcast to focus on digital
Posted on January 4, 2023
by Teddy Cambosa
This marks the end of BBC Indonesia’s 73-year air streak, since it was first launched in 1949.
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