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Category: Southeast Asia

GroupM’s addressable TV solution Finecast officially launches in the Philippines
GroupM’s addressable TV solution Finecast officially launches in the Philippines
Posted on February 6, 2023
by Teddy Cambosa
The launch of Finecast, which took place at the Globe Auditorium in Bonifacio Global City in Manila on February 2, will add to the market’s addressable TV capabilities.
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SEA marketers to increase retail media spend within 12 months: report
SEA marketers to increase retail media spend within 12 months: report
Posted on February 3, 2023
by Teddy Cambosa
In the report, around 87% of the respondents intend including retail media as part of their media plans within the next 12 months. Moreover, it is also worth noting that retail media advertising accounts for 1 in 5 advertising dollars spent.
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Adelene Foo Grab MY MD
Grab’s ten-year veteran Adelene Foo appointed as managing director for Malaysia
Posted on February 3, 2023
by Teddy Cambosa
In her new role, Adelene Foo will oversee the business strategy and operations of Grab’s businesses in Malaysia.
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ALL FEAT IMAGES
Carousell launches new AI-driven selling service for mobile phones in SG following Laku6 integration
Posted on February 2, 2023
by MARKETECH APAC
At the heart of the new solution is the quick on-the-spot diagnosis made possible through Laku6’s proprietary AI-first diagnostic technology.
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Neil Trinidad new GCash CMO
Ex-Lazada Neil Trinidad named new CMO of GCash
Posted on February 2, 2023
by Teddy Cambosa
Former Lazada CMO Neil Trinidad officially joins GCash, with the same marketing role.
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Veronica Ong Broadsign Featured Img updated
Broadsign appoints Veronica Ong as sales director for SEA
Posted on January 30, 2023
by Teddy Cambosa
Veronica Ong will help in strengthening Broadsign’s partner offering and growing its portfolio of its clients across the region.
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Vlog, Video Games Consumption
Global report reveals Filipinos clock most hours in consuming vlog content, playing video games
Posted on January 27, 2023
by Teddy Cambosa
The report reveals that 95.8% of internet users in the Philippines play video games on any device and 55.6% of internet users in the Philippines watch vlogs each week. Both are ranked #1 globally.
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GoTyme co-founder Jojo Malolos joins PayMongo as new president, CEO
GoTyme co-founder Jojo Malolos joins PayMongo as new president, CEO
Posted on January 27, 2023
by Teddy Cambosa
In his new role, Malolos will be responsible for re-shaping PayMongo's plans for the company’s next phase of growth. He will be also leading the efforts to ensure the company’s success by implementing a broad range of transformation initiatives.
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Global marketing company Stagwell adds Thai ad agency CJ Worx to global affiliate network
Global marketing company Stagwell adds Thai ad agency CJ Worx to global affiliate network
Posted on January 27, 2023
by Teddy Cambosa
As part of the network, CJ Worx will be bringing its expertise in creative content and digital transformation to the table, strengthening Stagwell's ability to serve brands in Asia-Pacific with top-notch digital creativity. 
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Kantar makes new senior appointments for Singapore, Malaysia teams
Kantar makes new senior appointments for Singapore, Malaysia teams
Posted on January 27, 2023
by Teddy Cambosa
Jane Ng and Paromeeta Mathur Banerjee will be bringing their 18 and 20 years of experience in the insights industry, respectively.
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