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Category: Southeast Asia

PETRONAS spotlights culture, family in new musical film for Raya
PETRONAS spotlights culture, family in new musical film for Raya
Posted on April 20, 2023
by Teddy Cambosa
PETRONAS' new festive film for Raya, titled 'Dilema Irama (The Rhythm Dilemma)' was made with Mediabrands Content Studio.
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Heinz ABC’s Ramadan campaign taps local moms to cook for those who can’t make home to festivities
Heinz ABC’s Ramadan campaign taps local moms to cook for those who can’t make home to festivities
Posted on April 19, 2023
by Teddy Cambosa
To spread the warmth and joy of Ramadan, Heinz ABC has launched a campaign alongside Food Bank of Indonesia, Alfamart, Tokopedia, Aqua, Grab and Aladin has created #ABCDapurBersamaIbu (‘Kitchen with Mom’).
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Crypto firm Luno to exit Singaporean market
Crypto firm Luno to exit Singaporean market
Posted on April 19, 2023
by Teddy Cambosa
Luno also added that they have also informed the Monetary Authority of Singapore of their intention to withdraw their license application to operate in the country.
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CMO Roundtable
Singapore-centric roundtable pooled industry leaders to discuss challenges, successes of brands amidst industry shifts
Posted on April 18, 2023
by Teddy Cambosa
MARKETECH APAC invited Singapore-based industry leaders to come together for a CMO roundtable to share how they weathered market shifts and industry changes to remain solidified as a brand and as a business.
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Sauce brand Roza Thailand brings secret sauce from Netflix’s hit movie ‘Hunger’ to life
Sauce brand Roza Thailand brings secret sauce from Netflix’s hit movie ‘Hunger’ to life
Posted on April 18, 2023
by Teddy Cambosa
The Roza Chef@Home sauce, co-created with Wunderman Thompson, was derived from the ‘Cry Baby’ noodles featured in Netflix's 'Hunger'.
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Insurance provider Zurich moves tears in ad for Raya centred on loss and belonging
Posted on April 18, 2023
by MARKETECH APAC
The insurance provider's film for Raya is about a story of loss and belonging, ultimately embracing the value of togetherness.
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Google Cloud names Patrick Wee as country manager for Malaysia
Google Cloud names Patrick Wee as country manager for Malaysia
Posted on April 18, 2023
by MARKETECH APAC
The role will see Wee helming the local go-to-market operations for Google Cloud and Google Workspace.
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Staple dish Nasi Lemak becomes rapper ‘Nasi Menaj’, other quirky characters in this campaign for Hari Raya
Staple dish Nasi Lemak becomes rapper ‘Nasi Menaj’, other quirky characters in this campaign for Hari Raya
Posted on April 18, 2023
by MARKETECH APAC
The premise of the ad by telco Yoodo goes Malaysians' favourite delicacies are personified as popular rappers and battle it out to be called the ultimate Raya food. 
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Kantar Media renews radio audience measurement currency in Philippines
Kantar Media renews radio audience measurement currency in Philippines
Posted on April 18, 2023
by Teddy Cambosa
Through this year’s surveys, Kantar Media will quantify radio audience behaviour in 26 key cities nationwide, including key radio markets like Mega Manila, Metro Cebu and Metro Davao among others. 
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GroupM Nexus brings advanced digital OOH solutions suite to Singapore
GroupM Nexus brings advanced digital OOH solutions suite to Singapore
Posted on April 18, 2023
by Teddy Cambosa
GroupM Nexus' Sightline enables advertisers to take advantage of intelligent data-driven DOOH planning capabilities and an in-house studio.
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