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Category: Southeast Asia

Beauty brand Beauté Library celebrates an ‘Oooh-mazing Raya’ in new ad
Beauty brand Beauté Library celebrates an ‘Oooh-mazing Raya’ in new ad
Posted on April 28, 2023
by Teddy Cambosa
Beauté Library's ad revolves around the main character, Wani, played by actress Riena Diana, and her family, as they celebrate Raya together.
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Streaming service Discovery+ officially exits PH market
Streaming service Discovery+ officially exits PH market
Posted on April 27, 2023
by Teddy Cambosa
In several support articles posted by Discovery+ on its website, the decision to exit the local market follows Warner Bros. Discovery’s review of its content and streaming proposition in the Philippines.
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ALL FEAT IMAGES (5)
IKEA Singapore adds more centimetres to brand’s iconic pencil to celebrate 45th year
Posted on April 27, 2023
by MARKETECH APAC
In a very literal way, the furniture brand extends its branded pencils into a longer size to represent the many years it’s been doing business in The Lion City.
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Pizza Hut Singapore
Pizza Hut SG launches AI-generated visuals to communicate new price promos
Posted on April 26, 2023
by Teddy Cambosa
The campaign will also represent a new category of different value deals that customers can look out for in the coming months to take even more advantage of Pizza Hut Singapore’s offerings.
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TikTok adds Hepmil Creators' Network to its creative marketing partner roster
TikTok adds Hepmil Creators' Network to its creative marketing partner roster
Posted on April 25, 2023
by Teddy Cambosa
Under the program, brands can work with HCN to create content optimised for TikTok and access all offerings of TikTok Creator Marketplace.
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This campaign from a Thai chicken chain reunites loved ones through TikTok
This campaign from a Thai chicken chain reunites loved ones through TikTok
Posted on April 25, 2023
by Teddy Cambosa
The campaign saw three famous Thai TikTokers have their accounts taken over by each other’s adorable parents and grandparents, who transformed into travel vloggers, mini soap opera stars, and even Na'vi aliens from the movie ‘Avatar’.
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PH cellular service TNT showcases oddities of life without a registered SIM via new campaign
PH cellular service TNT showcases oddities of life without a registered SIM via new campaign
Posted on April 24, 2023
by Teddy Cambosa
Local cellular operator Talk N’ Text (TNT), under Smart Communications, recently launched a campaign which magnifies the difficulty brought by life’s normal activities when you don’t have a registered mobile number.
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Tripartite tie-up including Globe, Ayala to launch battery-swapping  tech for smart vehicles by Q4
Tripartite tie-up including Globe, Ayala to launch battery-swapping tech for smart vehicles by Q4
Posted on April 24, 2023
by MARKETECH APAC
Driven by the official entry of Taiwanese tech Firm, Gogoro, into the PH market, two of the biggest firms, locally, join it to launch its smart mobility offerings in PH.
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M&C Saatchi KL appointed as lead creative agency for Toyota Vios launch
M&C Saatchi KL appointed as lead creative agency for Toyota Vios launch
Posted on April 20, 2023
by Teddy Cambosa
The 'Defy Expectations' campaign for the Toyota Vois kicked off recently this March 20, with a media launch followed by film, print, digital and OOH presence.
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SDAC Ford MY unveils music video that’s ‘more than you expect’ in new Raya campaign
SDAC Ford MY unveils music video that’s ‘more than you expect’ in new Raya campaign
Posted on April 20, 2023
by Teddy Cambosa
SDAC Ford and Initiative's music video release intends to send Raya wishes to consumers as they make their way back to their hometowns.
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