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Category: Southeast Asia

Singtel
Singtel highlights commitment to prompt, quality service in CNY film
Posted on January 9, 2023
by Teddy Cambosa
Titled ‘Don’t Worry, Be Hoppy!’, the sitcom-style short film featured two rival families eventually bonding over Singtel’s quick service.
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AirAsia PH’s David Viray to now head airline’s branding region-wide
AirAsia PH’s David Viray to now head airline’s branding region-wide
Posted on January 9, 2023
by MARKETECH APAC
Viray is now head of brand of AirAsia’s airline business in Malaysia and across all its Asian markets.
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Listerine Malaysia’s CNY campaign pokes fun at proverbial family photo-taking 
Posted on January 6, 2023
by MARKETECH APAC
Listerine shows how hard it is to have everyone smiling for a photo when each member is pressing on the bad luck of the year that was.
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Havas Media nabs Decathlon SG’s media mandate
Havas Media nabs Decathlon SG’s media mandate
Posted on January 6, 2023
by Teddy Cambosa
Through the mandate, the agency will be handling a slew of works, including integrated media planning and buying duties across traditional and digital channels.
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Flash Coffee announces brand partnership with OATSIDE
Flash Coffee announces brand partnership with OATSIDE
Posted on January 5, 2023
by Teddy Cambosa
The partnership, done under its #DareToGoVegan campaign, sees Flash Coffee customers getting complimentary oat milk upgrades this January.
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Daniel Hagmeijer moves to MAP Active as chief marketing officer
Daniel Hagmeijer moves to MAP Active as chief marketing officer
Posted on January 4, 2023
by Teddy Cambosa
In his new role at MAP Active, he will be responsible for overseeing the marketing of the retail group. Some of the brands he will be handling include Converse, Lego, New Balance, among others.
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BBC Indonesia pulls the plug on radio broadcast to focus on digital
BBC Indonesia pulls the plug on radio broadcast to focus on digital
Posted on January 4, 2023
by Teddy Cambosa
This marks the end of BBC Indonesia’s 73-year air streak, since it was first launched in 1949.
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WWF-Singapore ushers in 2023 with new webinar on sustainability communication
WWF-Singapore ushers in 2023 with new webinar on sustainability communication
Posted on December 27, 2022
by MARKETECH APAC
WWF in Singapore is launching a new webinar this January 2023, which aims to help businesses communicate better their sustainability commitment, specifically in the area of sustainable palm oil. 
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Dentsu Thailand appoints Oliver Kittipong Veerataecha as Group CMO of Brand Innovation
Dentsu Thailand appoints Oliver Kittipong Veerataecha as Group CMO of Brand Innovation
Posted on December 23, 2022
by MARKETECH APAC
The new leadership will be effective January 2023.
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Large chunk of Peninsular Malaysians still listen to radio weekly
Large chunk of Peninsular Malaysians still listen to radio weekly
Posted on December 21, 2022
by Teddy Cambosa
The data reveals that there are 6,694,000 listeners in a week amongst people aged 25 to 39 years old. It indicated an increase of 123,000 listeners as compared to the previous wave.
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