Category: Southeast Asia
Taking full advantage of Visa’s digital payment solutions, this online toolkit aims to optimise the customer shopping experience and increase sales, particularly in the Philippine tourism sector.
Huskee Digital, a local creator commerce marketing agency specialising in transforming stories into sales on TikTok and other platforms, has launched ‘TRENDS’, its official training arm designed to empower brands to harness TikTok’s full potential for business growth.
So what makes this Mastercard-MRT Jakarta partnership truly resonate beyond the power of sonic branding? For that, MARKETECH APAC spoke with Dheeraj Raina, VP and Head of Integrated Marketing and Communications, Southeast Asia, Mastercard to discuss the beauty behind this local activation, and what the...
As part of its campaign to promote the ETC (Extra Tasty Crispy) Burger, KFC Singapore has teamed up with Havas Media Singapore and Plan B Media to captivate audiences with an innovative 3D anamorphic display at Wilkie Edge and Ten Square.
Manila, Philippines – Many Filipinos now find themselves gravitated towards their respective online communities than engaging with traditional and real-life communities–highlighting how social media algorithms hold immense power in shaping communities. This is according to the latest Filipino-centric...
ZALORA’s new customer service AI-powered chatbot is the result of a partnership between ZALORA’s technology team and Forethought, a provider of customer-first AI experiences.
Speaking on his new role, Warnes said, “What I’ve found in Iris is an agency committed to the simple and powerful idea of building brands people want to talk about. I’m in awe of the talent, skillsets and agility here to get to different shaped ideas that work, which is critical when so much of what...
As part of its ongoing expansion, Havas Singapore has promoted Kenny Yap to the position of chief operating officer for Havas Play, the specialised division within Havas Media Network.
The data from YouGov BrandIndex indicates that news of the recent accident has spread widely in Singapore. The carrier’s Buzz score (which measures whether consumers have heard more positive or negative things about a brand in the past two weeks) plunged over 35 points from 54.7 on May 21 to 19.2 by...
Designed, conceptualised and executed by GOVT Singapore, the activation features various interactive installations of Asahi Super Dry’s multiple products, as well as an Asahi Super Dry hospitality zone with masterclass sessions.
