Atome launches loyalty rewards program Atome+ in Singapore

Singapore – Buy now pay later (BNPL) platform in Asia, Atome, has launched Atome+, its in-app loyalty rewards program, in Singapore. Atome allows shoppers to split their purchases into three interest-free installments at different stores. Through Atome+, shoppers will be earning points for purchases made using Atome across online and...

This campaign lets brick-and-mortar SMEs in SG offer digital vouchers–all marketing costs covered

Singapore – SKALE, an all-in-one marketing tool, is launching a one-of-its-kind campaign for SMEs in Singapore that aims to help businesses bounce back from the impact of the pandemic. In a nutshell, the campaign will be allowing up to 2,000 brick-and-mortar SMEs to offer deals and promotions to shoppers nationwide...

Dutch Mill appends latest ad in TH with film on how ad was done amid lockdown

Thailand – In the true sense of making lemonade out of lemons in life, Thai dairy brand Dutch Mill decided to release a film about the struggles it went through to launch its latest commercial that had the goal of introducing its new product, Dutch Mill Selected Rich Espresso coffee-flavored milk. The star...

Zilingo launches new solution in PH for digitization of SMEs’ distribution

Manila, Philippines – B2B tech platform Zilingo which offers commerce solutions to businesses and retailers, has launched Zilingo Digitize in the Philippines. The new solution is a cloud-based SaaS to help brands & distributors digitize their distribution needs. Zilingo Digitize adds to the line of product offerings of the tech...

Mediaspace.global, social platform for the media industry, enters SEA

Kuala Lumpur, Malaysia – Mediaspace.global, a unique form of social network platform targeting the media, marketing, tech, and regulation industries, is primed to enter the Southeast Asian landscape through a collaboration with Malaysian-based communications agency Orchan. Mediaspace.global was founded in January 2020 with the aim to connect industry players at all levels and provide a platform for them to...

TNB honors MY’s National Day through local inspirational stories in new ad film

Kuala Lumpur, Malaysia – To celebrate the true spirit of Malaysia’s National Day, electricity giant Tenaga Nasional Berhad (TNB) has launched a new campaign film that aims to send positive energy to Malaysians in the face of adversity. The new campaign film, which was created in collaboration with marketing agency...

NielsenIQ partners with Qualtrics to deliver brand experience solutions

Singapore – The global measurement and data analytics company, NielsenIQ, has announced a new partnership with global experience management (XM) provider Qualtrics, to help brands drive sustainable growth. The partnership aims to create comprehensive brand experience solutions, providing organizations with a real-time, 360-degree view of their brand health based on...

Audi Singapore announces comms consultancy RICE as new PR partner

Singapore– Automobile manufacturer Audi in Singapore has recently appointed communications consultancy RICE as its new public relations (PR) agency partner for the next three years. The partnership will see RICE using communications to drive Audi's brand presence. RICE will also be handling the brand's strategy and planning, media relations and...

Petronas celebrates MY’s Independence Day via new animated film

Kuala Lumpur, Malaysia – In celebration of Merdeka, the Independence Day of Malaysia, oil and gas company Petronas has launched a new animated film to remind Malaysians to face the challenges ahead with 'resilience' and 'love'. The new animated film was created in collaboration with Ensemble Worldwide, the creative agency...

Grab to now move into offering loan products with new SB Finance tie-up

Manila, Philippines – Security Bank Corporation’s consumer finance arm, SB Finance Corporation (SBF), has partnered with Grab Philippines to offer personal loans to Grab users, driver-partners, and merchant-partners through Grab’s superapp. The partnership will enable Grab users to apply for an SB Finance personal loan of up to ₱2M with...