Category: Southeast Asia
It consists of a creative 60-second song and animation in which Baby JJ and his mother Melissa use Lactacyd during bath time. Additionally, it includes on-pack branding and e-commerce activations in Vietnam, the Philippines, and Indonesia.
The launch of A-EPIC marks a watershed moment for the three media partners which are taking on a shared mission to drive influence of ESG principles in facilitating the region’s green economic growth.
The campaign will elevate and reinforce Sealy’s premium positioning and promote the tagline “Sleep First Class” across various digital platforms. The tagline serves as a central theme, communicating the luxurious and life-enhancing benefits of Sealy’s high-quality products and “Posturepedic” technology...
The partnership allows millions of Grab users and partners to open accounts, save money, and make payments without having to download an additional app.
Going into detail, Carro signed a US$75m multi-currency loan to fund the growth of its fintech arm, Genie Financial Services.
STB and MAG intend to work together on projects that will strengthen collaboration and boost the country's tourism industry, especially by drawing in foreign visitors. The Memorandum of Understanding also restated the state government's commitment to promoting Sarawak as a top vacation destination w...
However, data from Salesforce’s report also suggests that many Singaporean marketers lack a solid data foundation, which hinders their success optimising their AI usage with only 21% being fully satisfied with their ability to unify customer data sources.
CJ has been with TBWA\SMP for over 16 years where she began as an art director in 2008 before being promoted to creative director roles since 2014. She was named the agency’s executive creative director in July 2022.
As consumer expectations continue to evolve in an ever-evolving consumer landscape, simply offering a product or service is no longer sufficient to capture and retain attention. Instead, brands must actively cultivate meaningful interactions with their audience to foster loyalty, drive sales, and build...
In 2023, Visa will have digitally empowered 10 million SMEs in Asia-Pacific. The Visa Foundation has invested more than US$47m in the region, supporting two million women-led SMEs and sustaining 500,000 jobs. It just invested US$100m to APEC economies over a 5-year period.
