Category: Southeast Asia
The data from YouGov BrandIndex indicates that news of the recent accident has spread widely in Singapore. The carrier’s Buzz score (which measures whether consumers have heard more positive or negative things about a brand in the past two weeks) plunged over 35 points from 54.7 on May 21 to 19.2 by...
Designed, conceptualised and executed by GOVT Singapore, the activation features various interactive installations of Asahi Super Dry’s multiple products, as well as an Asahi Super Dry hospitality zone with masterclass sessions.
As part of the E-Commerce Marketing Interview series, MARKETECH APAC sat down with Dheeraj Raina, vice president and head of integrated marketing and communications for Southeast Asia at Mastercard. In this insightful discussion, Raina shares his insights on evolving consumer behaviours, emerging marketing...
The campaign aims to delight daily MRT commuters with exclusive dining deals, transforming their everyday journeys into culinary adventures through Oddle’s food discovery platform, Oddle Eats.
The Manila Times (TMT), in partnership with Cedara, the carbon intelligence platform, has launched a project to completely measure advertising carbon emissions. TMT will use Cedara, the provider of emissions mapping across the media supply chain, to measure and minimise its carbon footprint in accordance...
ShopBack Philippines launched its 10th birthday celebration with a "cashback rain" activation on June 1. In partnership with Ayala Malls Manila Bay, users experienced over ₱50,000 worth of cashback literally raining down on them. Hundreds of mall-goers were rewarded with cashback, which was eventually...
Happiness Saigon's most recent campaign alongside Dat Bike have turned the latter’s e-bikes into emergency power generators to help small business owners survive blackouts. A hotline service was established to connect the owners with a nearby Dat Biker and their fully charged e-bike.
Havas Play created an ice cream cart to promote the upcoming movie ‘Furiosa: A Mad Max Saga’, which is set to be released on May 22. The design was inspired by Singapore's ice cream bike vendors and their noticeable presence on the streets. Designed to draw attention, this functioning cart was given...
The Google data center in Singapore will power Google’s popular digital services such as Search, Maps, and workspace and will play an important role in enabling Google to deliver AI benefits to users and customers across Singapore.
The "Enjoy the Smoothness" campaign works as follows–Heineken gives fans instantaneous discounts on Heineken Silver through Grab for each goal during live football games that is celebrated with a player sliding smoothly.
