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Category: Southeast Asia

Dusit Thani Bangkok offers glimpse of reimagined hotel in new docuseries
Dusit Thani Bangkok offers glimpse of reimagined hotel in new docuseries
Posted on September 16, 2024
by Aliza Carmona
The ten-episode series has been launched on Dusit Thani’s Facebook and YouTube, with new episodes being released every Tuesday throughout September.
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Accessible luxury fashion group SMCP announces expansion to Indonesia, Philippines Paris, France – French accessible luxury fashion group SMCP, the parent company of fashion brands Sandro, Maje, Claudie Pierlot and Fursac, is delighted to announce the signing of two new distribution partnerships with two major APAC countries: the Philippines and Indonesia. Following the announcement of its expansion in India over a year ago, the Group has signed two new distribution partnerships with SSI Group (Philippines) and Map Group (Indonesia). For the group, these two key countries in the APAC region are key drivers of development and influence, with strong economic growth and a flourishing middle class. SMCP has already opened its first Sandro Indonesianstore in Jakarta (Plaza Senayan). In the Philippines, it plans to open 4 shops in Greenbelt and Central Square, two key districts of metropolitan Manila, as well as 3 corners in the Rustan's Makati department stores. Other openings are planned over the next 5 years in the most prestigious shopping malls in these two countries. 881 Group is a specialist luxury and ready-to-wear retailer in the Philippines. SSI Group operates 570 stores throughout the Philippines on behalf of 90 brands, including long-term partnerships with leading fashion houses (Cartier, Hermes, Givenchy, Zara etc). Meanwhile, Map Group, a distributor in Indonesia since 1995, has become a leader in several segments over the years (fashion, cosmetics, sport, etc.). Today, Map Group operates nearly 3,000 shops (Ind itex Group, Loewe, Max Mara, Lacoste, Starbucks, etc.) in almost 80 Indonesian towns and cities.
Accessible luxury fashion group SMCP announces expansion to Indonesia, Philippines
Posted on September 13, 2024
by Teddy Cambosa
SMCP has already opened its first Sandro Indonesian store in Jakarta (Plaza Senayan). In the Philippines, it plans to open 4 shops in Greenbelt and Central Square, two key districts of metropolitan Manila, as well as 3 corners in the Rustan's Makati department stores. 
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Salesforce reveals AI agents platform to boost companies’ sales, marketing efficiency 
Salesforce reveals AI agents platform to boost companies’ sales, marketing efficiency 
Posted on September 13, 2024
by Aliza Carmona
Unlike AI tools that depend on human requests, ‘Agentforce’ operates autonomously.  Its limitless digital agents can build and execute plans independently while still working within the company’s customised guardrails.
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bossjob-bus-ad
Bossjob rolls out bus ad campaign to enhance job search across Metro Manila
Posted on September 13, 2024
by Aliza Carmona
Bossjob, a chat-first career platform for professional recruitment, has unveiled a new bus advertising campaign, featuring nearly 100 buses travelling across Metro Manila to enhance job search accessibility and streamline hiring solutions for both job seekers and employers.
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New bill laying out legal measures on online advertising during elections introduced in SG
New bill laying out legal measures on online advertising during elections introduced in SG
Posted on September 13, 2024
by Teddy Cambosa
The bill was introduced to the Singapore Parliament on September, and seeks to amend the Parliamentary Elections Act 1954 (PEA) and the Presidential Elections Act 1991 (PrEA) to introduce new safeguards related to online advertising.
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AIA’s ‘Rethink Healthy’ campaign in Indonesia aims to focus living healthier through daily activities
AIA’s ‘Rethink Healthy’ campaign in Indonesia aims to focus living healthier through daily activities
Posted on September 13, 2024
by Teddy Cambosa
The ‘Rethink Healthy’ initiative from AIA seeks to advance a new, more relevant, and inclusive notion of health for all. It promotes a more sustainable and all-encompassing approach to health and emphasizes routine tasks that, when completed consciously, can enhance health in a more comprehensive and...
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PUMA launches SEA’s largest flagship store in Malaysia, unveils in-store experiences
PUMA launches SEA’s largest flagship store in Malaysia, unveils in-store experiences
Posted on September 12, 2024
by Aliza Carmona
Coinciding with this launch is the PUMAthon activation, a running track within the store open to all guests.
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ZUS Coffee celebrates local roots in ‘Made in Malaysia’ campaign via Fishermen Integrated
ZUS Coffee celebrates local roots in ‘Made in Malaysia’ campaign via Fishermen Integrated
Posted on September 12, 2024
by Aliza Carmona
While honouring its heritage, ZUS Coffee’s campaign encourages other homegrown brands to be proud of being made in Malaysia.
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jamie-lee-audi-sg
Audi Singapore names Jamie Lee as new general manager for marketing
Posted on September 12, 2024
by Aliza Carmona
Audi Singapore has announced the appointment of Jamie Lee as its new general manager for marketing, effective immediately.
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Loreal-Vietnam
WPP's Onefluence secures influencer marketing deal with L'Oréal Vietnam
Posted on September 12, 2024
by Aliza Carmona
L'Oréal Vietnam has selected WPP’s Onefluence as its full-service influencer marketing agency under a three-year retainer agreement, underscoring the beauty giant's dedication to leveraging brand advocacy as a strategic driver for business growth.
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