Category: Southeast Asia
The Tourism Promotions Board (TPB) Philippines, an agency under the Department of Tourism (DOT) tasked with promoting the country as a premier travel destination, has partnered with digital travel platform Agoda to enhance the Philippines’ visibility on the global tourism stage.
Singapore – TikTok, Instagram, and WhatsApp shops are preferred by Southeast Asian (SEA) consumers due to convenience, a new report from martech company Netcore Cloud recently revealed. While TikTok shop use is in the lead, Instagram and WhatsApp shops show a rise in consumer preference with 90%...
Moreover, eligible clients custodising Bitcoin and Ethereum with DBS may also hedge their positions against market volatility and potentially earn yield through various options structures.
The campaign, created by the participation agency Iris Singapore in partnership with Havas Media Singapore, amplifies the launch of the Trust Cashback card which offers an experience of ease and transparency.
Christopher Cumming has been named as Viddsee’s vice president of commercial and Irsyaduddin Ifwat as associate creative director.
Stellar Lifestyle, the business development arm of SMRT Corporation, has launched its inaugural innovation space, Hive Express, at Raffles Place MRT station to help merchants pilot cutting-edge retail experiences across Singapore’s MRT network.
The initiative allows consumers to purchase Coca-Cola products at smart coolers in Singapore using the Grab application.
Her appointment also coincides with the agency’s recent client wins with COTY’s beauty brands, Travis Masiero’s restaurants, chocolatier Huize Van Wely at Raffles Hotel, and water brand BE WTR.
To delve deeper into this campaign, MARKETECH APAC spoke exclusively with Darryl Chua, marketing director of foodpanda Singapore, to discuss its execution, its social impact, and the strategic choice behind launching a hyperlocal marketing initiative.
Through this activation, the brand also unveiled its first-ever AI travel beauty consultant— Génifique AI—a revolutionary step in personalised beauty. Moreover, Lancôme also became the first commercial brand to transform the Jewel Changi Airport skytrain, alongside a pillar wrap at Terminal 1 Central...
