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Category: Southeast Asia

Majority of Singaporean marketers concerned with data privacy amidst preference for data-driven marketing: report
Majority of Singaporean marketers concerned with data privacy amidst preference for data-driven marketing: report
Posted on November 8, 2024
by Aliza Carmona
In collaboration with Millieu Insight, Yahoo DSP’s report aims to provide an overview of Singaporean marketers’ priorities for the upcoming year.
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Retail brand KKV to expand to 10 stores in MY, 200 across SEA in three years
Retail brand KKV to expand to 10 stores in MY, 200 across SEA in three years
Posted on November 8, 2024
by Teddy Cambosa
This strategic expansion showcases KKV’s rapid scalability and deep understanding of local consumer needs, reinforcing the brand’s confidence in the Malaysian market.
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Breast Cancer Foundation encourages women to undergo screening through latest campaign with DDB Group Singapore
Breast Cancer Foundation encourages women to undergo screening through latest campaign with DDB Group Singapore
Posted on November 8, 2024
by Aliza Carmona
The campaign titled ‘Voices for Ibu’ features a rendition of P. Ramlee’s ‘Ibu,’ using it as an anthem against breast cancer.
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WE-Communications-Malaysia-office
WE Communications expands Asia presence with new Malaysia office via Chase Advisors
Posted on November 8, 2024
by Aliza Carmona
WE Communications (WE), the global communications consultancy, has expanded into Malaysia, launching a new office in Kuala Lumpur through its affiliate, Chase Advisors.
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MR D.I.Y. unveils ‘PANDAi’ mascot, launches initiative to add value to Malaysians
MR D.I.Y. unveils ‘PANDAi’ mascot, launches initiative to add value to Malaysians
Posted on November 8, 2024
by Teddy Cambosa
With ‘MR D.I.Y. PANDAi Jaga Anda’, the retailer reinforces its role not just as a store, but as a part of the community it serves.Visitors to Bukit Bintang were greeted by an impressive 14-foot PANDAi display, drawing the attention of families and passersby.
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SeaMoney, MSIG launch travel insurance for Shopee customers in Singapore
SeaMoney, MSIG launch travel insurance for Shopee customers in Singapore
Posted on November 7, 2024
by Aliza Carmona
SeaMoney, a digital payments and financial services, has teamed up with MSID Insurance Singapore to launch travel insurance for Shopee customers in Singapore.
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Premier League, StarHub join forces to combat illegal streaming in Singapore via latest campaign
Premier League, StarHub join forces to combat illegal streaming in Singapore via latest campaign
Posted on November 7, 2024
by Aliza Carmona
The ‘Boot Out Piracy’ campaign aims to address the risks of illegal streaming on unauthorised channels amidst this Premier League season’s run.
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MCMC selects U Mobile as second 5G network provider in Malaysia
MCMC selects U Mobile as second 5G network provider in Malaysia
Posted on November 7, 2024
by Teddy Cambosa
MCMC stated that the choice made is based on a combination of factors, including the submitted business and technical plan, complaint rates and customer satisfaction track records, and their performance in delivering other infrastructure initiatives. 
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General Mills SEA appoints Leverate Group as Häagen-Dazs’ creative, social media agency for SEA
General Mills SEA appoints Leverate Group as Häagen-Dazs’ creative, social media agency for SEA
Posted on November 7, 2024
by Teddy Cambosa
Leverate Group, with its headquarter in Jakarta, Indonesia, has been tasked to lead social media strategy and creative development for Häagen-Dazs in 3 key markets: Singapore, Thailand and Malaysia. 
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TM, Grey Malaysia creates immersive 360-degree spatial audio experience to showcase song of unity
TM, Grey Malaysia create immersive 360-degree spatial audio experience to showcase song of unity
Posted on November 7, 2024
by Teddy Cambosa
The overall sentiment makes users feel as though they are standing in the centre of a live performance sung by diverse voices of a nation.
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