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Category: Southeast Asia

Staple dish Nasi Lemak becomes rapper ‘Nasi Menaj’, other quirky characters in this campaign for Hari Raya
Staple dish Nasi Lemak becomes rapper ‘Nasi Menaj’, other quirky characters in this campaign for Hari Raya
Posted on April 18, 2023
by MARKETECH APAC
The premise of the ad by telco Yoodo goes Malaysians' favourite delicacies are personified as popular rappers and battle it out to be called the ultimate Raya food. 
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Kantar Media renews radio audience measurement currency in Philippines
Kantar Media renews radio audience measurement currency in Philippines
Posted on April 18, 2023
by Teddy Cambosa
Through this year’s surveys, Kantar Media will quantify radio audience behaviour in 26 key cities nationwide, including key radio markets like Mega Manila, Metro Cebu and Metro Davao among others. 
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GroupM Nexus brings advanced digital OOH solutions suite to Singapore
GroupM Nexus brings advanced digital OOH solutions suite to Singapore
Posted on April 18, 2023
by Maureen Basa
GroupM Nexus' Sightline enables advertisers to take advantage of intelligent data-driven DOOH planning capabilities and an in-house studio.
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BLKJ Updated FI
BLKJ Havas strengthens creative department, promotes Guilherme Machado as executive creative director
Posted on April 17, 2023
by Jamaica Marciano
Machado will work closely with the leadership team to drive the creative work by combining advertising with authentic storytelling and unique perspectives.
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PLDT (1)
PH telco giant PLDT sees several key execs resign, retire from company
Posted on April 17, 2023
by Teddy Cambosa
According to the stock filings, there are no immediate successors to those who have vacated their positions. No reasons were also laid out for the recent executive exits.
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PH brands trendjack viral map generator that lets you keep track of places visited in the country
PH brands trendjack viral map generator that lets you keep track of places visited in the country
Posted on April 17, 2023
by Teddy Cambosa
The latest social trendjacking from Philippine brands revolves a trending map generator which determines a user's travel level.
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RHB x FCB Shout Featured Img
RHB Bank’s film for Raya shows that even small things can have bigger purpose
Posted on April 17, 2023
by Jamaica Marciano
RHB Bank's ‘Pengembaraan Sempurna’ (A Perfect Journey) is done in collaboration with advertising agency FCB Shout.
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APAC cloud communications provider Toku acquires SEA operations of CX consulting firm Activeo
APAC cloud communications provider Toku acquires SEA operations of CX consulting firm Activeo
Posted on April 14, 2023
by MARKETECH APAC
For the past 12 months, Activeo Singapore has been working with Toku as an independent partner to deliver successful CX transformation projects to many customers in Singapore.
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Here’s what Singaporean travellers think of the ‘Hello Hong Kong’ travel campaign
Here’s what Singaporean travellers think of the ‘Hello Hong Kong’ travel campaign
Posted on April 14, 2023
by Teddy Cambosa
According to the data of YouGov, consideration of Hong Kong as a travel destination rose by 2.4 percentage points ten days after the campaign’s announcement – from 12.6% on February 2 to 10.2% by February 10 – before declining until late February.
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BillEase partners with ChatGenie to provide BNPL solution for MSMEs
BillEase partners with ChatGenie to provide BNPL solution for MSMEs
Posted on April 14, 2023
by Maureen Basa
BillEase and ChatGenie's partnership is expected to bring a new level of convenience to both consumers and merchants.
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