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Category: South Asia

Disney+ Hotstar taps PubMatic to scale advertising reach in India
Disney+ Hotstar taps PubMatic to scale advertising reach in India
Posted on August 1, 2024
by MARKETECH APAC
PubMatic’s sell-side technology allows publishers to connect with a broad set of global buyers while allowing them to maintain control over their user experience and maximize revenue yield. 
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muthoot-fincorp-havas
Havas Media Network India secures integrated media mandate for Muthoot FinCorp
Posted on July 11, 2024
by Aliza Carmona
Muthoot FinCorp, a non-banking financial services company (NBFC) in India, has appointed Havas Media Network India to manage its comprehensive integrated media mandate.
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Dentsu Creative Isobar
Abhijat Bharadwaj named as new chief creative officer of Dentsu Creative Isobar 
Posted on July 9, 2024
by MARKETECH APAC
Bharadwaj will report to Amit Wadhwa, CEO of Dentsu Creative India, and Sahil Shah, president of Dentsu Creative Isobar, and will collaborate closely with the executive team to advance the agency's creative strategy. He will concentrate on significantly enhancing Dentsu Creative Isobar's creative prowess...
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flipkart-tnt-campaign
Flipkart and The New Thing’s latest campaign transforms Dad’s thumbs ups into Father’s Day gifts
Posted on June 19, 2024
by Aliza Carmona
Flipkart, an Indian e-commerce company, has partnered with advertising agency The New Things (TNT) in a new Father’s Day campaign that turns thumbs-up emojis from dads into currency and gifts.
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Cheil X appoints Anurag Tandon as chief growth officer
Cheil X appoints Anurag Tandon as chief growth officer
Posted on June 18, 2024
by Teddy Cambosa
In his new role, Tandon will be leading the newly opened Mumbai office in addition to the growth charter and expand Cheil X’s business operations in the city.
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VaynerMedia officially launches in India, Salman Moin to lead local operations
VaynerMedia officially launches in India, Salman Moin to lead local operations
Posted on June 13, 2024
by Teddy Cambosa
Through the official launch, VaynerMedia India will be led by Salman Moin as its country manager, and he will be reporting to Tim Lindley, managing director for Asia-Pacific at VaynerMedia. Step1 will also seamlessly integrate into the overall VaynerMedia family following the launch.
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Milton
Milton encourages parents to get the ideal tupperware for kids back to school in new campaign via Posterscope
Posted on June 11, 2024
by MARKETECH APAC
Milton provided the goods for every parent's taste and need through the campaign, which was managed by Posterscope, an out-of-home (OOH) specialist agency from Dentsu India. This campaign acted as a reminder to encourage purchases as the summer holidays drew to an end. 
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Bobby Pawar
Ex-Havas Group’s Bobby Pawar named as new creative consultant at News18 Studio 
Posted on May 24, 2024
by MARKETECH APAC
The branded content division of Network18, News18 Studio, has announced the appointment of Bobby Pawar as creative consultant. Pawar will oversee creative projects and integrate cutting-edge solutions into brand strategies in close collaboration with the network's branded content team in this capaci...
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Mahindra
Mahindra taps streetwear artists Santanu Hazarika, Abhisek Paatni on launching XUV 3XO-inspired streetwear lineup
Posted on May 20, 2024
by MARKETECH APAC
The clothing has been designed to incorporate design cues from the XUV 3XO, such as its diamond inserts and emblem, which connect the ensemble to the SUV's style. The goal of this series is to draw in young customers who value automotive design in addition to contemporary fashion.
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havas media (2)
Havas Media Network India announces two key senior promotions 
Posted on May 20, 2024
by MARKETECH APAC
Havas Media Network India, Havas India's specialist media branch, has announced the promotion of two senior leaders to key positions within the organisation. Uday Mohan has taken over as chief operating officer of Havas Media India, replacing R. Venkatasubramanian is now Havas Play's chief operating...
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