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Category: Marketing

APL new execs
APL unveils new execs to take helm of its marketing and digital business
Posted on February 3, 2021
by MARKETECH APAC
The professional league has appointed a new chief commercial officer and strategy and digital director.
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Adjust-TikTok-For-Business-Marketing-Partner
Adjust joins TikTok’s Marketing Partner Program to aid advertisers in TikTok ad campaigns
Posted on February 3, 2021
by Teddy Cambosa
The partnership between Adjust and TikTok for Business entails advertisers having more opportunities to bring ad campaigns to the short-video platform.
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Gijs Verheijke CEO of OX STREET
SG sneaker-focused e-commerce Ox Street expands to PH, MY
Posted on February 3, 2021
by MARKETECH APAC
The expansion comes as the company ends a successful bridge round, bringing its total funding to US$1M.
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Hurtigruten-Immersive-Digital-Magazine
Cruise operator Hurtigruten taps Aussie creative agency to debut ‘immersive’ digital magazine
Posted on February 2, 2021
by Teddy Cambosa
The new digital magazine is the first foray of cruise operator Hurtigruten in publishing.
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AirCheck
Media analytics AirCheck to include ad revenue intel to monitoring
Posted on February 2, 2021
by MARKETECH APAC
The local broadcast monitoring in Australia expands its intel coverage.
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Carsome-Car-Survey-Malaysia-Indonesia-Thailand
Car buying, selling sees new significant changes on three SEA markets: report
Posted on February 1, 2021
by Teddy Cambosa
Despite COVID-19 challenges, the car dealership market has been active in Malaysia, Indonesia and Thailand, new survey from Carsome shows.
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Rachel-Ooi-Dentsu-APAC-CXM
dentsu APAC appoints new CXM chief growth officer
Posted on February 1, 2021
by Teddy Cambosa
Rachel Ooi is the newest CXM chief growth officer for dentsu in its operations in APAC.
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RHB-Bank-CNY-Film-FCB-Malaysia
WATCH: RHB Bank’s new CNY-themed ad an adage to undying parental love
Posted on January 29, 2021
by Teddy Cambosa
Financial service RHB Bank has released a tear-jerking ad in line with the upcoming Chinese New Year (CNY) festivities.
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OMD India Sony entertainment 2
OMD India brings back to life 1940s broadsheet in tandem with SET’s new period series
Posted on January 28, 2021
by MARKETECH APAC
To create a 1940s feel among audiences, OMD breathed life into antiquated broadsheets.
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KINGDOM DIGITAL
LOOK: This MY marketing agency pulls own creativity to deliver 300 personalized 'cards' to partners
Posted on January 27, 2021
by MARKETECH APAC
Kingdom Digital put a different meaning to relationship building, going out of its way to publish over 300 digital thank you cards.
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