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Category: Marketing

Grab acquires majority stake in MY grocery chain Jaya Grocer
Grab acquires majority stake in MY grocery chain Jaya Grocer
Posted on January 31, 2022
by Teddy Cambosa
Grab announced the acquisition of a majority stake in Jaya Grocer, a leading mass-premium supermarket chain in Malaysia.
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What’s NEXT: Top tips for CRO this 2022
What’s NEXT: Top tips for CRO this 2022
Posted on January 31, 2022
by MARKETECH APAC
Whether you’re an online retailer, a startup, or an entrepreneur, CRO could be the key to a bigger profit margin in 2022. Here’s how.
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Latest report unveils optimism among Hong Kong banks upon 2022 entry
Latest report unveils optimism among Hong Kong banks upon 2022 entry
Posted on January 31, 2022
by Teddy Cambosa
KPMG notes that banking in Hong Kong should be focused as well on being more digital-centric.
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TNB-and-Entropia-CNY-campaign-1
TNB’s latest CNY campaign shows fresh perspective on fortune
Posted on January 31, 2022
by Kathleen Murata
The new campaign by TNB features Aunty Choi and her relatives, overturning her luck in this festive celebration.
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Advertiser trio venture into launch of new agency It’s Friday
Advertiser trio venture into launch of new agency It’s Friday
Posted on January 31, 2022
by Teddy Cambosa
Pete Bosilkovski, Vince Lagana, and Jeremy De Villiers, have joined forces to launch a new agency, It’s Friday.
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Top Stories for January: A food delivery platform's new brand mascot comes out on top
Top Stories for January: A food delivery platform's new brand mascot comes out on top
Posted on January 31, 2022
by MARKETECH APAC
Check out which brands made it to the top as we inaugurate our monthly rundown for the year.
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Superunion-CNY-Lucky-Cat-game
Superunion launches generative ‘Lucky Cat’ game to celebrate CNY
Posted on January 31, 2022
by Kathleen Murata
The new game by Superunion generates a unique ‘lucky cat’ design for each player, which aims to attract good fortune.
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Mercedes Benz new EQA model
Mercedes-Benz HK unveils latest EQA model with ‘Electrical Jukebox’ campaign
Posted on January 28, 2022
by Teddy Cambosa
Mercedes-Benz Hong Kong launched their newest electric car model with the ‘Electrical Jukebox’, a multisensory, innovative campaign.
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Glenfiddich-Cosmic-Voyage
Whisky brand Glenfiddich’s new immersive experience takes consumers on ‘cosmic voyage’
Posted on January 28, 2022
by Kathleen Murata
The new immersive 360° cinematic experience by Glenfiddich and The Teeth is an enchanting place with storytelling and embedded hidden gems.
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What’s NEXT: Why brands must adopt a multi-platform strategy for social advertising
What’s NEXT: Why brands must adopt a multi-platform strategy for social advertising
Posted on January 28, 2022
by MARKETECH APAC
With social media transforming the purpose it serves to users, brands can't just anymore look at singly each platform. This is what you must do instead this 2022.
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