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Category: Marketing

MARKETECH APAC’s Top 5 Stories for December: APAC content marketing agency bags top spot
MARKETECH APAC’s Top 5 Stories for December: APAC content marketing agency bags top spot
Posted on December 31, 2021
by MARKETECH APAC
An amazing mix of top stories to close our 2021 with a bang. Take a look.
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Lion & Lion taps Frederik Rasmussen as new business director for MY
Lion & Lion taps Frederik Rasmussen as new client director for MY
Posted on December 30, 2021
by Teddy Cambosa
Lion & Lion, the digital marketing agency headquartered in Malaysia, has appointed Frederik Rasmussen, a young talent from dentsu, as its new client director.
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Matchicon-Group-and-Dable
Publisher Matichon Group partners with ad platform Dable
Posted on December 29, 2021
by Kathleen Murata
The partnership will see Dable generating additional revenue for Matchicon Group while maintaining the user’s experience.
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Select-CITYWALK-campaign
Select CITYWALK’s new campaign fulfills guests’ forgotten Christmas wishes
Posted on December 29, 2021
by Kathleen Murata
The new campaign features the Select CITYWALK team giving its guests their Christmas wish as little children.
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Mengniu-Group-Carat-China
Carat bags anew Mengniu Group’s account in China
Posted on December 28, 2021
by Teddy Cambosa
Carat has been the agency of Mengniu Group since 2017.
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AGODA-REPORT
Report reveals Filipinos prefer to stay in the metro for NYE
Posted on December 28, 2021
by Kathleen Murata
The report found that Filipinos prefer to stain Manila for NYE, followed by the popular tourist attraction Boracay.
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Pankhuri founder Pankhuri Shrivastava passes away
Pankhuri founder Pankhuri Shrivastava passes away
Posted on December 27, 2021
by MARKETECH APAC
Aside from founding women-focused social platform Pankhuri, Shrivastava also founded rental platform Grabhouse in 2012.
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Kopi-Kenangan-Unicorn-Status-Funding
Indonesian retail F&B chain Kopi Kenangan reaches unicorn status
Posted on December 27, 2021
by Teddy Cambosa
The unicorn status was met by Kopi Kenangan after its latest series C funding of US$96m.
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VIVO-PKL-and-Dhani
VIVO PKL ropes in super app Dhani as strategic timeout partner
Posted on December 27, 2021
by Kathleen Murata
The latest partnership aims to provide customers the opportunity to divide their payments into three parts.
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Sri Lankan ad market to grow by 11% in 2022
Sri Lankan ad market to grow by 11% in 2022
Posted on December 27, 2021
by MARKETECH APAC
The growth in 2022 is expected to be driven primarily by digital formats.
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