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Category: Marketing

Jollibee-Chick'Nwich-Campaign-BBH-Singapore
Jollibee takes cues from a tech product launch to introduce ‘Chick’nwich’
Posted on December 17, 2021
by Teddy Cambosa
The campaign, made by BBH Singapore, takes cues from known tech launches for Jollibee's latest item, the 'Chick'nwich'.
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RepIndia-Ipsita-Kuthiala
RepIndia welcomes Ipsita Kuthiala as new senior account director of client strategy
Posted on December 17, 2021
by Kathleen Murata
As the new senior account director of client strategy of RepIndia, Ipsita Kuthiala will be delivering innovative campaigns for brands.
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What’s NEXT: The top personalization strategy for the increasingly nuanced consumer
What’s NEXT: The top personalization strategy for the increasingly nuanced consumer
Posted on December 16, 2021
by MARKETECH APAC
During MARKETECH APAC's panel discussion on the future of digital marketing, marketing leaders from the airline, imaging, and F&B industry unanimously agree on the top strategy brands must adopt in personalization to stay above the fast changes this pandemic.
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Heineken-Solar-Energy-Campaign
Heineken’s ‘Solar Power’ dramatizes energy-sapping moments in new ad
Posted on December 16, 2021
by Teddy Cambosa
The campaign by Heineken for Solar Power was conceptualized by local agency GOVT in Singapore.
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MyMy
MY fintech MyMy announces new product innovations for beta testing
Posted on December 16, 2021
by Kathleen Murata
The new product innovation includes quick control abilities such as lock card, pin reset, and on and off control for overseas, among others.
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COMELEC-MagparehistroKa!-Election-Campaign-Philippines
COMELEC surpasses voter registration target, thanks to the ‘ghosts’ of PH nat’l heroes
Posted on December 16, 2021
by Teddy Cambosa
The #MagparehistroKa! campaign by COMELEC has impacted a large volume of millenials and Gen Z's to register for the upcoming elections.
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UNIQLO and dentsu Carat
UNIQLO taps dentsu’s Carat for integrated marketing business
Posted on December 16, 2021
by Kathleen Murata
The latest partnership will see Carat handling UNIQLO Singapore’s omnichannel planning and performance marketing.
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The-Australian-Job-Trailer-Paper-Moose
Ausfilm’s latest Hollywood-esque trailer assembles the ‘perfect’ post-production team—remotely
Posted on December 16, 2021
by Teddy Cambosa
The campaign 'The Australian Job' is Ausfilm's latest endeavor to attract foreign clients for Australia's diverse film industry companies.
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AirAsia’s rewards program to now be integrated into its super app
AirAsia’s rewards program to now be integrated into its super app
Posted on December 16, 2021
by MARKETECH APAC
The brand new move will merge all features from the previous BIG Rewards app to be available within the airasia Super App
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Sitecore Joey Lim
Sitecore appoints Joey Lim as new president for APAC
Posted on December 16, 2021
by Kathleen Murata
As the newly appointed president for APAC, Joey Lim will be handling Sitecore's overall operations in the region.
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