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Category: Marketing

Red Bull, The Chiefs esports team renew long-standing partnership
Red Bull, The Chiefs esports team renew long-standing partnership
Posted on February 1, 2022
by Teddy Cambosa
The Chiefs Esports has renewed its sponsorship agreement with popular energy drink brand and esports supporter Red Bull for another year.
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Outdoor industry unveils second annual health, wellbeing campaign across Australia
Posted on February 1, 2022
by Kathleen Murata
The campaign is part of OMA’s National Health and Wellbeing Policy that aims to support government efforts to tackle obesity in Australia.
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Rose Herceg promoted as WPP’s president for ANZ
Rose Herceg promoted as WPP’s president for ANZ
Posted on February 1, 2022
by Teddy Cambosa
Rose Herceg joined WPP in 2016 as part of the acquisition from STW, where she was previously as a strategic consultant.
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What's NEXT: Shoppable Content: The convergence of content and commerce
What's NEXT: Shoppable Content: The convergence of content and commerce
Posted on February 1, 2022
by MARKETECH APAC
It's not an enigma that brands must go where the consumer goes - which is why exciting content with embedded shopping opportunities no doubt spell success for a brand.
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Thais follow virtual influencers regardless of gender or ethnicity
Thais follow virtual influencers regardless of gender or ethnicity
Posted on February 1, 2022
by Teddy Cambosa
According to Milieu, Thailand has a wide perception on virtual influencer, with the larger majority following any influencer they prefer.
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Adtech Quantcast expands offering on its educational program for digital marketers
Posted on February 1, 2022
by Kathleen Murata
Quantcast Academy has launched additional modules regarding data privacy, identity, and the deprecation of third-party cookies.
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Mahindra Racing ignites India’s racing passion with campaign ahead of Formula E World Championship
Mahindra Racing ignites India’s racing passion with campaign ahead of Formula E World Championship
Posted on February 1, 2022
by Teddy Cambosa
Mahindra Racing launched an integrated marketing campaign ahead of its participation in season 8 of ABB FIA Formula E World Championship.
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KidSTART’s new public initiative reflects on lasting impact of early childhood years
KidSTART’s new public initiative reflects on lasting impact of early childhood years
Posted on February 1, 2022
by Teddy Cambosa
The campaign by KidSTART aims to encourage Singaporeans to look after the long-lasting effects of experiences by a child in its early years.
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WarnerMedia-Francis,-Wee,-Mukherjee
WarnerMedia bolsters content, production teams for Asia with new senior hires
Posted on February 1, 2022
by Kathleen Murata
The new additions to WarnerMedia's content and production team for Asia include Mark Francis, Shi Ming Wee, and Saugata Mukherjee.
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Sydney Water's latest ads a mantra to don't waste water--ever
Sydney Waters’ latest ads a mantra to don’t waste water–ever
Posted on February 1, 2022
by Teddy Cambosa
Sydney Waters has released two new films in their water conservation advocacy series – Turn it off, Bob campaign.
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