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Category: Marketing

Traffik wraps up brand activations at 2022 Australian Open
Traffik wraps up brand activations at 2022 Australian Open
Posted on February 1, 2022
by Teddy Cambosa
Traffik has signed clients Dunlop, Rolex and Diageo for their brand activations at the 2022 Australia Open.
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What do Viets perceive of virtual influencers?
What do Viets perceive of virtual influencers?
Posted on January 31, 2022
by Teddy Cambosa
According to Milieu, Vietnam has a warm reception to virtual influencers, going to an extent of looking for local ones.
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The-Chopsticks-of-Roaring-Fortune-Lion-&-Lion-1
Lion & Lion ushers blessed Year of the Tiger with new supersized chopsticks
Posted on January 31, 2022
by Kathleen Murata
The new super-sized chopsticks by Lion & Lion is specially designed to take prosperity tosses to the next level this Chinese New Year.
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Grab acquires majority stake in MY grocery chain Jaya Grocer
Grab acquires majority stake in MY grocery chain Jaya Grocer
Posted on January 31, 2022
by Teddy Cambosa
Grab announced the acquisition of a majority stake in Jaya Grocer, a leading mass-premium supermarket chain in Malaysia.
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What’s NEXT: Top tips for CRO this 2022
What’s NEXT: Top tips for CRO this 2022
Posted on January 31, 2022
by MARKETECH APAC
Whether you’re an online retailer, a startup, or an entrepreneur, CRO could be the key to a bigger profit margin in 2022. Here’s how.
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Latest report unveils optimism among Hong Kong banks upon 2022 entry
Latest report unveils optimism among Hong Kong banks upon 2022 entry
Posted on January 31, 2022
by Teddy Cambosa
KPMG notes that banking in Hong Kong should be focused as well on being more digital-centric.
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TNB-and-Entropia-CNY-campaign-1
TNB’s latest CNY campaign shows fresh perspective on fortune
Posted on January 31, 2022
by Kathleen Murata
The new campaign by TNB features Aunty Choi and her relatives, overturning her luck in this festive celebration.
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Advertiser trio venture into launch of new agency It’s Friday
Advertiser trio venture into launch of new agency It’s Friday
Posted on January 31, 2022
by Teddy Cambosa
Pete Bosilkovski, Vince Lagana, and Jeremy De Villiers, have joined forces to launch a new agency, It’s Friday.
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Top Stories for January: A food delivery platform's new brand mascot comes out on top
Top Stories for January: A food delivery platform's new brand mascot comes out on top
Posted on January 31, 2022
by MARKETECH APAC
Check out which brands made it to the top as we inaugurate our monthly rundown for the year.
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Superunion-CNY-Lucky-Cat-game
Superunion launches generative ‘Lucky Cat’ game to celebrate CNY
Posted on January 31, 2022
by Kathleen Murata
The new game by Superunion generates a unique ‘lucky cat’ design for each player, which aims to attract good fortune.
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