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Category: Marketing

Dentsu Webchutney wins digital mandate for MakeMyTrip
Dentsu Webchutney wins digital mandate for MakeMyTrip
Posted on September 2, 2022
by Teddy Cambosa
Dentsu Webchutney will focus on further building MakeMyTrip's already-vibrant digital presence by implementing an aggressive creative growth strategy.
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AIA Malaysia’s Merdeka campaign focuses on preserving traditions through art
AIA Malaysia’s Merdeka campaign focuses on preserving traditions through art
Posted on September 2, 2022
by Teddy Cambosa
The AIA Malaysia campaign was launched to celebrate a collective of passionate Malaysians who have made it their life’s mission to preserve diverse cultural legacies like traditional art, craft and performance.
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Redhill and VS Story
Redhill acquires sustainability-focused storytelling firm VS Story to bolster sustainability offerings
Posted on September 2, 2022
by Kathleen Murata
Through the acquisition, VS Story will be extending Redhill’s sustainability arm providing creative visual storytelling solutions.
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Initiative’s Rufus announces key senior leadership appointments
Initiative’s Rufus announces key senior leadership appointments
Posted on September 1, 2022
by Teddy Cambosa
Rufus has announced new senior leadership appointments namely Sarah O’Leary as managing director and Tom Cumberworth as head of partnerships.
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Don’t believe the hype–rethink brand experience
Don’t believe the hype–rethink brand experience
Posted on September 1, 2022
by MARKETECH APAC
How people experience a brand is no longer a straight path. The gap between physical and digital is converging, with a hybrid present now upon us.
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Howatson+Company-and-MYOB
Howatson+Company appointed as MYOB’s creative lead
Posted on September 1, 2022
by Kathleen Murata
The mandate will see Howatson+Company taking the lead on MYOB's brand advertising, spanning strategy and creative across ANZ.
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R.M. Williams appoints WiredCo. as global digital media partner
R.M. Williams appoints WiredCo. as global digital media partner
Posted on September 1, 2022
by Teddy Cambosa
WiredCo’s mandate covers paid search, shopping, display, broadcaster video on demand (BVOD), and off-page management of the brand’s Meta, Pinterest and YouTube channels.
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M&C-Saatchi-Indonesia-Shopex
M&C Saatchi Indonesia launches new shopper marketing, brand experience specialism 'M&C Saatchi Shopex'
Posted on September 1, 2022
by Kathleen Murata
The new ‘M&C Saatchi Shopex’ division is designed to deliver omnichannel shopper and brand experience solutions to clients.
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Flash Express launches new campaign to offer sustainable opportunities for PH MSMEs
Flash Express launches new campaign to offer sustainable opportunities for PH MSMEs
Posted on August 31, 2022
by Teddy Cambosa
Through the Flash Express’ ‘Juan Asenso’ Campaign, Flash Express’ partners and customers will have better support in terms of business training.
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Elevations-Havas-Group-Indonesia
Havas Group announces new senior leadership elevations for Indonesia
Posted on August 31, 2022
by Kathleen Murata
The elevations by Havas Group Indonesia are part of its growth plans in the areas of OOH and strategic business leadership.
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