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Category: Marketing

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Meta says ‘no good way’ to lay off amidst latest downsizing
Posted on November 10, 2022
by MARKETECH APAC
Facebook’s parent company Meta has recently broken the disheartening news that it’s now joining the slew of tech companies that have decided to downsize.
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Dentsu launches APAC gaming insight capability with industry-first data fusion
Posted on November 10, 2022
by Teddy Cambosa
Dentsu International launched its exclusive dentsu gaming data and insight capability to help brands connect with consumers and become part of the gaming culture.
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Salesforce announces layoff of hundreds of employees
Salesforce announces layoff of hundreds of employees
Posted on November 10, 2022
by Teddy Cambosa
Salesforce previously underwent retrenchment in August 2020, and then in January this year while they implemented a ‘hiring freeze’.
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WiredCo. launches new PR offering WireCast
Posted on November 9, 2022
by Teddy Cambosa
Australia-based advertising agency WiredCo. recently announced the launch of their new digital PR offering named WireCast.
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The Hallway tapped by NOVA Entertainment for brand strategy, creative remit
Posted on November 9, 2022
by MARKETECH APAC
The Hallway will work on key brand strategy and creative projects for the Nova Network and Smooth FM Network.
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Edelman HK welcomes Andy Chan, Richard Poon to integrated creative team
Edelman HK welcomes Andy Chan, Richard Poon to integrated creative team
Posted on November 9, 2022
by Teddy Cambosa
Edelman will leverage Chan’s and Poon’s design and production expertise to further enhance the firm’s ability to deliver outstanding work in full-spectrum service.
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Publicis Groupe SEA, Mana Partners team up to form Publicis Play
Publicis Groupe SEA, Mana Partners team up to form Publicis Play
Posted on November 9, 2022
by Teddy Cambosa
Publicis Groupe and Mana see the offering as critical for a generation whose preferred means of social networking, entertainment, and commerce will soon be grounded in Play.
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American Express elevates Marlin Brown as new country manager for Singapore
Posted on November 9, 2022
by Kathleen Murata
Marlin Brown will be responsible for American Express Singapore’s corporate, small business, and consumer card businesses.
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Trapper partners with Ikano Insight to provide analytics-based ESG solutions
Posted on November 9, 2022
by Teddy Cambosa
Trapper partners with Ikano Insight to launch consultancy and advanced analytics services for environmental, social, and governance (ESG)-centric transformation practices.
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ADA names Anthony Chan as new head of growth
Posted on November 9, 2022
by MARKETECH APAC
Anthony Chan will be spearheading ADA's marketing technology sales team across the APAC region. 
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