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Category: Marketing

KJ Lee Wunderman Featured
KJ Lee joins Wunderman Thompson as managing director for South Korea
Posted on February 21, 2023
by Teddy Cambosa
Lee has experiences in working with various advertising companies for 20 years.
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LMG (1)
Indian marketing comms Laqshya Media Group expands to Gulf region
Posted on February 21, 2023
by Teddy Cambosa
Laqshya Media Group's move into the UAE and Gulf region is part of its wider strategy to expand globally and offer its services to clients worldwide.
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Ogilvy PH makes two senior appointments for creative, strategy roles
Ogilvy PH makes two senior appointments for creative, strategy roles
Posted on February 21, 2023
by Teddy Cambosa
Jayme will push Ogilvy's creative agenda while Borromeo will lead the Ogilvy Strategy team to push modern strategic solutions.
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ALDI BMF Campaign Featured Img
BMF unveils a witty campaign convincing Aussie shoppers that ALDI must be a top choice for their grocery needs
Posted on February 20, 2023
by Teddy Cambosa
This 30-second campaign convinces Australian shoppers to make ALDI as their choice in buying grocery items.
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Bastion Experience expands to Queensland, appoints Rohan Sawyer as MD
Bastion Experience expands to Queensland, appoints Rohan Sawyer as MD
Posted on February 20, 2023
by Teddy Cambosa
Rohan Sawyer will lead the Bastion Experience team in Queensland while providing its clients access to a full suite of integrated communications services.
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GoTyme Bank marks partnership with Cebu Pacific with an actual airplane activation
GoTyme Bank marks partnership with Cebu Pacific with an actual airplane activation
Posted on February 20, 2023
by Teddy Cambosa
GoTyme Bank used an experimental technology called 3D mapping video, which maps video footage onto surfaces like buildings, runways, water, and airplanes, turning them into astonishing displays.
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Susan Wojcicki Youtube
YouTube’s Susan Wojcicki steps down from CEO role after nine years
Posted on February 17, 2023
by Teddy Cambosa
Wojcicki will be replaced by Neal Mohan, Youtube’s current chief product officer.
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Okana brand platform featured image
Clemenger BBDO crafts new brand platform for skincare Okana, showcases brand as antidote to complex skincare
Posted on February 17, 2023
by Teddy Cambosa
This new brand platform named ‘Stupid Simple’ was developed by creative agency Clemenger BBDO.
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India’s ad regulation reveals lack of brand transparency amongst influencers major drawback for consumer support
India’s ad regulation reveals lack of brand transparency amongst influencers major drawback for consumer support
Posted on February 17, 2023
by Teddy Cambosa
According to said data, 43% of the respondents agree that it is worth distancing themselves from the brand if they fail to disclose their brand affiliation. Other reasons include repetitive content (42%) and over-promotion of a product or service (41%).
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ADFA campaign featured img
This campaign by VMLY&R reminds aspiring military students that career starts in ADFA
Posted on February 16, 2023
by Teddy Cambosa
This campaign raises the awareness of aspiring military students about the unique education they can experience in ADFA.
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