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Category: Marketing

Beauty brand Beauté Library celebrates an ‘Oooh-mazing Raya’ in new ad
Beauty brand Beauté Library celebrates an ‘Oooh-mazing Raya’ in new ad
Posted on April 28, 2023
by Teddy Cambosa
Beauté Library's ad revolves around the main character, Wani, played by actress Riena Diana, and her family, as they celebrate Raya together.
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Growth agenda trumps first-party data strategy in brands’ priorities, reveals this Aussie study 
Posted on April 28, 2023
by MARKETECH APAC
The Australia-focused study showed that growth agenda is one of the top priorities for 78% of Australia-based digital and marketing leaders and their teams in the year ahead.
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SG-based digital wealth platform Endowus expands to Hong Kong
SG-based digital wealth platform Endowus expands to Hong Kong
Posted on April 28, 2023
by Teddy Cambosa
Investors in Hong Kong can start building single and multi-fund portfolios via the Endowus Fund Smart solution, offering over 140 in-class funds across asset classes including cash and money market, as well as fixed income, equity, multi-asset and commodities.
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Enigma appoints execs to newly created roles under new 'Property & Place'division
Enigma appoints execs to newly created roles under new 'Property & Place' division
Posted on April 28, 2023
by MARKETECH APAC
P&P was recently launched as Enigma looks to expand its client portfolio in the burgeoning property sector.
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SEO specialist agency makes two new hires to bolster strategy, growth
SEO specialist agency Megantic makes two new hires to bolster strategy, growth
Posted on April 28, 2023
by Teddy Cambosa
Jeremy Hanger and Rick Pantas' appointments are set to scale Megantic’s presence in the region, supplying much-needed expertise in SEO.
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IKEA Singapore adds more centimetres to brand’s iconic pencil to celebrate 45th year
Posted on April 27, 2023
by MARKETECH APAC
In a very literal way, the furniture brand extends its branded pencils into a longer size to represent the many years it’s been doing business in The Lion City.
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Hong Kong Tourism Board names dentsu as global media partner
Hong Kong Tourism Board names dentsu as global media partner
Posted on April 27, 2023
by Teddy Cambosa
Under the partnership, dentsu will work closely with HKTB to develop global communications strategy and media planning and buying.
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ASICS’ new campaign calls out AI in distorting real benefits of exercising
ASICS’ new campaign calls out AI in distorting real benefits of exercising
Posted on April 27, 2023
by Teddy Cambosa
ASICS is publicly calling on leading AI platforms to use the AI training programme to teach their AI tools what normal exercise looks and feels like – ending unrealistic and damaging depictions.
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Initiative onboards Paige Wheaton as new head of investment and partnerships
Initiative onboards Paige Wheaton as new head of investment and partnerships
Posted on April 27, 2023
by MARKETECH APAC
Wheaton brings 15 years of media experience to Initiative, beginning her career at Mediacom and spending time at several Australian independent media agencies.
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hake Shack marks 5th year in Hong Kong with newly-designed flagship store
Shake Shack marks 5th year in Hong Kong with newly-designed flagship store
Posted on April 26, 2023
by MARKETECH APAC
The brand engaged Hong Kong-Pakistani artist Ahmad Rida Nisar to help renovate its main branch located at top HK destination, ifc mall. 
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