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Category: Marketing

Lution launches martech practice, appoints Satya Upadhyaya as chief martech officer
Lution launches martech practice, appoints Satya Upadhyaya as chief martech officer
Posted on July 11, 2023
by Teddy Cambosa
The move aligns with -lution's goal of bridging gaps in the martech industry and reinforces their commitment to delivering exceptional results for clients.
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Coca-Cola, Riot Games launch new limited edition soda dedicated for League of Legends players
Coca-Cola, Riot Games launch new limited edition soda dedicated for League of Legends players 
Posted on July 11, 2023
by Teddy Cambosa
This collaboration between Coca-Cola and Riot Games marks the first time that Coca-Cola has partnered with a gaming company to create and release an all new flavor.
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Untitled design (17)
Tencent Cloud announces collaboration with Allo Bank, to enhance digital banking in Indonesia
Posted on July 10, 2023
by Teddy Cambosa
With this, Tencent Cloud is prepared to offer solutions made especially to meet the needs of Allo Bank by drawing on its years of experience and knowledge of the regional market.
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Dentsu Next debuts AI marketing solutions pair Mixer and Lucie
Dentsu Next debuts AI marketing solutions pair Mixer and Lucie
Posted on July 10, 2023
by Teddy Cambosa
Both solutions aim to reinforce the agency’s commitment to establish meaningful connections with modern creativity between brands & consumers, through the use of technology to reinvent the future.
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Untitled design (16)
Commonwealth Bank’s new campaign showcases goal of growing football in Australia 
Posted on July 10, 2023
by Teddy Cambosa
Sam Kerr, a professional football player, is featured in the 30-second TV commercial alongside her CommBank Matildas teammates Courtney Nevin, Tameka Yallop, and Claire Polkinghorne.
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CHangi
Changi Airport Group unveils reimagined employer brand, invites talents to “make magic” with them
Posted on July 7, 2023
by Teddy Cambosa
As part of the reinvented employer brand, CAG is looking for individuals who can work as a team in every area of the company, such as using technology and innovation to transform a lot of points into commendable experiences.
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Untitled design (13)
Village Cinemas appoints Zitcha to drive retail media expansion
Posted on July 7, 2023
by Teddy Cambosa
Through the partnership, advertisers can utilise the Zitcha platform by using the loyalty data acquired from Village Cinemas' Vrewards program.
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The Australian on-ground activation scene: how the country-continent shows off diversity in doing activation campaigns
The Australian on-ground activation scene: how the country-continent shows off diversity in doing activation campaigns
Posted on July 7, 2023
by Teddy Cambosa
All industry leaders have agreed that the future of the on-ground activation scene in Australia is moving forward in a positive direction. Moreover, they have also pointed out that through this direction, brands have more unique ways to garner more eyeballs from audiences and convert them into custo...
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Untitled design (12)
Kimberly-Clark's latest campaign aims to break stigma on discussion about bladder leakage
Posted on July 7, 2023
by Teddy Cambosa
The extensive Poise Pledge campaign includes an industry-first Pelvic Floor Support Hub that provides evidence-based instructional materials as well as an unheard-of, free 12-week exercise regimen to strengthen the pelvic floor.
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Untitled design (11)
Sanchayeeta Verma named new CEO of Carat India
Posted on July 6, 2023
by Teddy Cambosa
Sanchayeeta will be based in Bangalore and be in charge of providing strategic direction to improve the agency's growth trajectory.
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