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Category: Marketing

This campaign from a Thai chicken chain reunites loved ones through TikTok
This campaign from a Thai chicken chain reunites loved ones through TikTok
Posted on April 25, 2023
by Teddy Cambosa
The campaign saw three famous Thai TikTokers have their accounts taken over by each other’s adorable parents and grandparents, who transformed into travel vloggers, mini soap opera stars, and even Na'vi aliens from the movie ‘Avatar’.
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Pitchfork Partners
Pitchfork Partners to aid companies’ recruitment efforts via specialised talent engagement practice
Posted on April 25, 2023
by Teddy Cambosa
Through the practice, Pitchfork Partners Strategic Consulting will offer consulting services to develop talent engagement, both internally and externally.
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SCMP’s campaign tells the international story of Hong Kong via its readers’ POV
SCMP’s campaign tells the international story of Hong Kong via its readers’ POV
Posted on April 24, 2023
by Teddy Cambosa
'Readers of SCMP' spotlights that great journeys start with ‘anyone, anywhere, at any time’ by featuring the vignettes of six readers.
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PH cellular service TNT showcases oddities of life without a registered SIM via new campaign
PH cellular service TNT showcases oddities of life without a registered SIM via new campaign
Posted on April 24, 2023
by Teddy Cambosa
Local cellular operator Talk N’ Text (TNT), under Smart Communications, recently launched a campaign which magnifies the difficulty brought by life’s normal activities when you don’t have a registered mobile number.
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Logistics company Toll launches new brand positioning ‘Curiosity in Motion’ via VCCP Singapore
Logistics company Toll launches new brand positioning ‘Curiosity in Motion’ via VCCP Singapore
Posted on April 24, 2023
by Teddy Cambosa
Toll Group's refreshed brand direction was done with VCCP Singapore in line with the company’s new focus on the Asia Pacific region.
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Tripartite tie-up including Globe, Ayala to launch battery-swapping  tech for smart vehicles by Q4
Tripartite tie-up including Globe, Ayala to launch battery-swapping tech for smart vehicles by Q4
Posted on April 24, 2023
by MARKETECH APAC
Driven by the official entry of Taiwanese tech Firm, Gogoro, into the PH market, two of the biggest firms, locally, join it to launch its smart mobility offerings in PH.
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Ex-VICE Media Lou Wee rejoins SCMP as director of global strategic business
Ex-VICE Media Lou Wee rejoins SCMP as director of global strategic business
Posted on April 24, 2023
by Teddy Cambosa
Lou Wee’s role sits within The South China Morning Post’s AMS business to build and nurture long-term partnerships with global strategic accounts.
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Global creative agency Amplify launches documentary on how the biggest brands build the world around us
Global creative agency Amplify launches documentary on how the biggest brands build the world around us
Posted on April 24, 2023
by MARKETECH APAC
Called ‘escape into: the evolution of worldbuilding’, Amplify has developed bespoke content that will pull together creative and marketing experts from the biggest brands to explore how they ultimately shape the world around us. 
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WPP acquires sonic branding agency amp, to be integrated into Landor & Fitch
WPP acquires sonic branding agency amp, to be integrated into Landor & Fitch
Posted on April 24, 2023
by Teddy Cambosa
amp’s expertise will strengthen WPP’s offer in experiential branding and its ability to create high-quality, differentiated, and ownable sound experiences for clients.
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WPP officially consolidates firms Superunion and Design Bridge as ‘Design Bridge and Partners’
WPP officially consolidates firms Superunion and Design Bridge as ‘Design Bridge and Partners’
Posted on April 24, 2023
by MARKETECH APAC
The planned merger was first announced in 2022.
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