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Category: Marketing

How do you deter illegal rubbish dumpers? This Taiwanese campaign merges AI and God to promote waste management
How do you deter illegal rubbish dumpers? This Taiwanese campaign merges AI and God to promote waste management
Posted on May 11, 2023
by Teddy Cambosa
Conceptualised alongside Leo Burnett Taiwan and Digitas Taiwan, the campaign uses a combination of surveillance cameras and a 3D holographic display, which then displays a 3D model of Tudigong, God of Land.
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Dettol Malaysia inspires new parents in heartwarming campaign for Parents’ Day
Dettol Malaysia inspires new parents in heartwarming campaign for Parents’ Day
Posted on May 11, 2023
by Teddy Cambosa
Titled ‘A Parent’s Promise: Keeping Our Children Protected & Loved”, Dettol's film highlights the journey of new parents as they navigate the challenges of parenthood.
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Lucy Chen appointed as new head of data and strategy at SCMP
Lucy Chen appointed as new head of data and strategy at SCMP
Posted on May 11, 2023
by Teddy Cambosa
Chen will oversee the company’s business strategies and data analytics function, with the mandate of driving business transformations in alignment with evolving strategic focus.
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Furniture brand Godrej Interio unveils relatable campaign for ‘Summer Carnival’ sale
Furniture brand Godrej Interio unveils relatable campaign for ‘Summer Carnival’ sale
Posted on May 11, 2023
by Teddy Cambosa
Godrej Interio's 'Summer Carnival' campaign film leverages multiple digital and social media platforms like Facebook, Instagram, and YouTube.
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Nissan’s INFINITI artfully brings inimitable pigment to life in new immersive digital experience
Nissan’s INFINITI artfully brings inimitable pigment to life in new immersive digital experience 
Posted on May 10, 2023
by Teddy Cambosa
The campaign brings the brand’s new ‘Moonbow Blue’ colour to life, and celebrating the brand’s design philosophy, which takes inspiration from Japanese nature, where moonbows have long been part of Japan’s art and design heritage.
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Dentsu HK appoints Tom Wan as CEO of Greater Bay Area solutions
Dentsu HK appoints Tom Wan as CEO of Greater Bay Area solutions
Posted on May 10, 2023
by Teddy Cambosa
In his new role, Wan will spearhead growth of the newly established business team across borders, realising the group’s commitment to contribute to their clients’ strategic growth in the region.
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Australian digital media agency Magic announces new leadership for US, UK expansion
Australian digital media agency Magic announces new leadership for US, UK expansion
Posted on May 10, 2023
by Teddy Cambosa
Jordan Taylor-Bartels, CEO at Magic, said the success of Magic’s rapid expansion into global markets depends on having exceptional talent on the ground and he was confident he had found that talent in both Choutou and Renteria. 
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Enigma names Matt Dawe as creative director to bolster creative offering
Enigma names Matt Dawe as creative director to bolster creative offering
Posted on May 10, 2023
by Teddy Cambosa
Matt Dawe joined Enigma in 2012 as a copywriter and has been an integral part of driving Enigma’s creative output across all disciplines.
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Around 7 of 10 ad talents seek alternative employment regardless of job satisfaction: 4AS Philippines
Around 7 of 10 ad talents seek alternative employment regardless of job satisfaction: 4AS Philippines
Posted on May 9, 2023
by Teddy Cambosa
The 2022 Happiness Study was commissioned by the 4As to determine the happiness levels and sentiments of talents in the advertising industry.
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Ariel’s latest stint for #ShareTheLoad campaign gathers house staff to learn more on household inequality
Ariel’s latest stint for #ShareTheLoad campaign gathers house staff to learn more on household inequality
Posted on May 9, 2023
by Teddy Cambosa
The live survey showed that 95% of house helps observed that couples are happier when the husband takes interest with household chores.
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