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Category: Marketing

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Lalamove 'makes a pawfect move’ in new campaign to deliver care to rescued pets
Posted on October 4, 2023
by Aliza Carmona
On-demand delivery platform Lalamove launches the ‘Make a Pawfect Move’ campaign to allow users in Asia and Latin America to help abandoned pets by donating their loyalty points.
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Monde Nissin appoints Initiative as integrated media agency of record
Monde Nissin appoints Initiative as integrated media agency of record
Posted on October 4, 2023
by Teddy Cambosa
Initiative’s appointment encompasses all media and buying duties for all brands across Monde Nissin and Monde M.Y. San. With resources and expertise from the IPG Mediabrands network, Crave is well-positioned to elevate the partnership.
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Resorts World Genting unveils all-star kid ensemble of ‘chief experience officers’
Resorts World Genting unveils all-star kid ensemble of ‘chief experience officers’
Posted on October 3, 2023
by Teddy Cambosa
From touring the many rides and thrills at Genting SkyWorlds and exploring the nature treks of Resorts World Awana to rubbing shoulders with the Genting’s Highland Heroes, the new CEOs bring a refreshing approach to showcasing the many attractions within Resorts World Genting through the lens of a c...
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Tinder taps Mean Girls actor Jonathan Bennett in latest awareness campaign against financial scams, toxic behaviour
Tinder taps Mean Girls actor Jonathan Bennett in latest awareness campaign against financial scams, toxic behaviour
Posted on October 3, 2023
by Teddy Cambosa
In the campaign, Bennett reminds audiences to be aware of how the people you meet through the app can sometimes be romance scammers and toxic manipulators, portraying examples such as ‘love-bombers’, ‘money seekers’, and ‘posturers’. 
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FCB SHOUT announces strategic appointments to creative, brand management, operational talent roster
Posted on October 3, 2023
by Teddy Cambosa
FCB SHOUT recently made important strategic hires and promotions in its operations, creative, and brand management divisions, which took effect in September 2023.
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Maybank Singapore appoints Arena Media Singapore as media agency of record
Maybank Singapore appoints Arena Media Singapore as media agency of record
Posted on October 3, 2023
by Teddy Cambosa
Following the appointment, Arena Media Singapore will be spearheading Maybank Singapore’s integrated and digital media planning and buying strategies, aiming to enhance brand presence and facilitate meaningful consumer engagement.
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Meetsocial expands digital marketing expertise in SEA, to launch new office in Singapore
Posted on October 2, 2023
by Aliza Carmona
Advertising agency Meetsocial announced the expansion of its digital marketing solutions expertise in Southeast Asia with the opening of its first international full-service office in Singapore.
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Fintech firms dominate 2023 list of top start-up companies in Singapore: report
Posted on September 29, 2023
by Aliza Carmona
Eight start-up companies in fintech or fintech-related businesses occupied the spot in the latest ‘2023 LinkedIn Top 10 Singapore Startups List’, showing the rising trend of fintech firms in the country.
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Viddsee co-founder Derek Tan steps down from executive role
Viddsee co-founder Derek Tan steps down from executive role
Posted on September 29, 2023
by Teddy Cambosa
Despite stepping down from his executive role, Tan will continue leading Viddsee's future with his tenure and experience from his previous role, guiding the company strategically as a non-executive director.
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Epic Games lays off 16% of workforce
Epic Games lays off 16% of workforce
Posted on September 29, 2023
by Teddy Cambosa
In a letter sent out by Tim Sweeney, chief executive officer at Epic Games to employees, the company is aiming at cutting costs without breaking development or their core lines of businesses so that they can continue to focus on their plans.
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