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Category: Marketing

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Sprinklr appoints Scott Harvey as executive vice president of customer operations
Posted on September 27, 2023
by Teddy Cambosa
In his new position, he will oversee and lead the company’s executive leadership team, where he will have the responsibility of improving and streamlining operations that deal with customers, from pre-sales solution consulting to post-sales customer success and ongoing services.
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Levi’s latest campaign celebrates moments of instincts that stay with us
Levi’s latest campaign celebrates moments of instincts that stay with us
Posted on September 27, 2023
by Teddy Cambosa
The campaign, featuring Indian actress Deepika Padukone, depicts her impromptu adventure becoming the thread that ties together characters' experiences from ordinary to extraordinary moments, capturing a spectrum of emotions from joy, to the rush, laughter, but also the calm and bittersweet.
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Around 73% of influencers take to Instagram to support Australian Indigenous Voice referendum
Around 73% of influencers take to Instagram to support Australian Indigenous Voice referendum
Posted on September 27, 2023
by Teddy Cambosa
The past three months have seen 1,773 posts on Instagram about the referendum, shared by a total of 805 influencers, reaching over 4.5 million people. 87.5% of the Instagram posts supported the referendum and only 2.5% were against it. 
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Asia United Bank is set to improve cross-border digital payments with Alipay+ offering expansion
Posted on September 27, 2023
by Teddy Cambosa
Tourists can now use their home country's e-wallets to pay for a variety of purchases connected to tourism, retail, food and beverage (F&B), entertainment, and attractions within the Philippines as the market grows. This includes Alipay (Chinese mainland), Kakao Pay (South Korea), Touch 'n Go eWallet...
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MR D.I.Y. goes big with FCB SHOUT on new campaign to showcase brand’s offerings in Malaysia
Posted on September 27, 2023
by Aliza Carmona
Home improvement retailer MR. D.I.Y. partnered with creative agency FCB SHOUT for its latest ‘Big and Small, MR. D.I.Y. Has It All’ campaign to showcase the brand’s sizable diversity in offerings.
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Indian pharmaceutical company Lupin acquires five brands under Menarini, to expand local portfolio
Indian pharmaceutical company Lupin acquires five brands under Menarini, to expand local portfolio
Posted on September 26, 2023
by Teddy Cambosa
Lupin has been exclusively marketing these brands in the Indian market since July 2021 under a distribution and promotion agreement with A. Menarini India Private Limited. This strategic acquisition for the Indian market marks a significant step forward for Lupin as it continues to expand its presence...
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MARKETECH-PHOTOS
Almost 98% of B2B marketers in Southeast Asia embrace influencer marketing but miss out on lead generation potential
Posted on September 26, 2023
by Aliza Carmona
A staggering 98% of B2B marketers in Southeast Asia are already utilising influencer marketing, yet 60% are still not experiencing improved lead generation from B2B marketing activity, a new Ogilvy study shows.
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Ford celebrates global 120th anniversary in China with a moving campaign film
Ford celebrates global 120th anniversary in China with a moving campaign film
Posted on September 26, 2023
by Teddy Cambosa
In showcasing how Ford adds adrenaline to everyone’s wild side, Wieden+Kennedy Shanghai created a film centred around a human’s desire to move through the personal life stories of 3 characters who fall in love with movement – and everything that comes with it.
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Luxury furniture brand VANTO appoints Hotcult as creative and digital agency 
Posted on September 26, 2023
by Teddy Cambosa
Hotcult's responsibilities include creating consumer insight mapping, outlining brand architecture, putting the go-to-market (GTM) strategy into practice, and coming up with a comprehensive brand and launch strategy. Their duties also include planning crucial digital and creative campaigns, maintaining...
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Johnnie Walker steps up AFLW campaign with boot collection inspired by women trailblazers via Leo Burnett
Posted on September 26, 2023
by Aliza Carmona
Johnnie Walker, the official partner and sponsor of AFLW, has partnered with Leo Burnett Australia for its ‘Keep Walking Boldly’ campaign, which celebrates the progress made in women’s sports through the launch of a handcrafted boot collection.
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