Category: Marketing
Conceptualised alongside VaynerMedia, the game takes cues from the likes of ‘Wipeout’ and ‘Takeshi’s Castle’, the brand game show showcases challenges such as the ‘Watermelon Ski’, where contestants, including ‘Dom Littrich’ of ‘Inspired Unemployed’ fame, attempt to slide as far as they can down the...
Around 61.8% of platform workers enjoy platform work, but a staggering 81.4% of them agree that they should be treated with more respect, a survey by DPIA revealed.
Data given by AVIA and Mileu Insight suggested that amongst Indonesians, UGC and social media content garners more attention in audience engagement and advertising, but premium OTT has the best content according to 75% of respondents.
In a recent stock disclosure by Fruitas Holdings, Fruitas Holdings said that Fly Kitchen is now able to expand its menu with new methods, processes, and flavors through this business acquisition.
Mondelez Kinh Do and Publicis Groupe Vietnam have joined forces on a new ‘One Day of Togetherness’ campaign that calls for employers to give one full day off for families to celebrate Tet Trung Thu together.
Wunderman Thompson has named Samir Gupte as the new ehief executive officer for its operations in Indonesia.
Gupte comes from Ogilvy, where he most recently served as executive director and head of operations, and brings with him more than 25 years of experience within WPP.
Financial management app Lista launched its new branding to underscore its strategic shift towards offering personal finance services for users.
Through the mandate, Nando’s plans to drive a new wave of communications aimed at making the Nando’s experience one that the young and young at heart keep coming back for. This takes effect on November this year.
Go Shop, which was operated under Astro GS Shop Sdn Bhd, was a a joint venture established between Astro Retail Ventures Sdn Bhd, a wholly owned subsidiary of AMH, holding 60% equity interest and GSR holding the balance of 40%.
LinkedIn’s study with over 700 respondents in APAC revealed that 76% of marketers in the region believe that AI will change the way they work in the next year, with 46% hoping it will improve their efficiency.
