Category: Marketing
Social media app TikTok and international advertising agency TBWA have announced the release of a new joint whitepaper titled "Storytelling in the Next Creative Renaissance", which encourages businesses to embrace the role of creativity and innovation in contemporary marketing.
Sunny Zhu has been appointed as the general manager of the Shanghai office of the international creative agency We Are Social. Zhu's responsibilities in this position include managing daily office operations and leading clients' strategic expansion initiatives.
In a blog post by Jason Fournier, director of Android consumer brand management, the ‘bugdroid’ — the face and most identifiable element of the Android robot — now appears with more dimension, and a lot more character.
Brand and digital studio Koto has officially marked its expansion into the Asia-Pacific region with the launch of its Sydney office. The studio also announced the appointment of two new seasoned executives, Damian Borchok as managing director and Gerald Torto as senior strategy director.
This acquisition will integrate APA within H/Advisors, Havas’s global strategic communications advisory network. This will be H/Advisors’ first owned operation in Australia, with the firm being renamed as ‘H/Advisors APA’.
Glikin will focus on building strong relationships with agencies and brand investments in his promoted role. In order to provide Outbrain's clients with better service, this transformation entails improving Outbrain's technological infrastructure and value proposition in partnership with agencies.
The regional headquarters embodies 10 specialised departments with over 100 experts in integrated marketing and creative solutions, social & digital communications, data analysis and management, full-funnel media integrations, and brand & space experience.
Clemenger BBDO, an Australian creative company, has announced the appointment of Simon Wassef as chief strategy and experience officer to expand the agency’s existing CX capabilities and offering.
In his new role effective October 1, Marks will be headquartered in London and will be reporting to OMG global CEO Florian Adamski. His successor as leader of OMG EMEA is expected to be named in the following week.
According to a press statement from Qantas, Joyce will be replaced by Vanessa Hudson, who now takes the role of managing director and group CEO for the airline. This takes effect on September 6 this year.
