Category: Marketing
Icon Agency, an integrated communications firm, has announced the appointment of three new senior staff, spearheaded by Emma Bridgeman as director of technology and B2B, Stefanie Safahi as senior account director, and Rania Aissaoui as account director.
Through the collaboration, vivo will be the presenting partner in the Philippines of the ‘NBA All-Star Voting’, a platform that gives fans the opportunity to vote for the NBA All-Star Game starters via the NBA App and NBA.com; as well as return as an official partner of NBA 3X Philippines presented by...
As audiences geared up for peak travel season, AirAsia knew they had to make their deals stand out and reach relevant audiences. Given the focus on driving users to their super app, being present in the physical world and at multiple locations was identified as key to staying top of mind.
Esports and technology company Mineski Global has announced the appointment of Jamie Paraso as its new vice president for marketing under the TEG Group of Companies, in line with revealing its bold branding and marketing transformation.
The appointments span from Cathay Pacific’s regional office in Singapore with new key roles, to new country managers in Indonesia, Philippines, Malaysia, Brunei, Vietnam, and Cambodia.
Malaysia Airlines and Mandarin Oriental Kuala Lumpur have joined forces to take guests on a delectable journey that celebrates Malaysia’s diverse culture and cuisine through a curated menu exclusively available at all the airline’s Golden Lounges in KL International Airport, Terminal 1.
Global entertainment company VA Media has appointed Organic Pacific and Havas to support its ambitions to grow within the APAC region and internationally.
Produced by Imagineers Film, Dettol and Kingdom Digital’s campaign film aims to celebrate firefighters and the one common legacy they share, which is to protect at all costs.
The hub will also contribute to Heineken’s plan to deliver disruptive and scalable product innovations and double Heineken’s innovation rate by 2025. Its goal is to shape the future of beer and beyond to win the hearts of consumers.
The song, titled ‘Be Sure’, combines rap vocals, soulful notes and a big K-pop inspired chorus dedicated to reach a broad audience across different demographics.
