Category: Marketing
Let's acknowledge that there's a lot we still don't know. Embrace the potential of testing new contexts, as this allows us to tap into users in unexpected environments. A/B testing across different contexts yields valuable insights into which environments fuel outcomes and efficiencies.
Global media agency iProspect Hong Kong has been appointed by KFC, Pizza Hut and PHD, the food brands under Jardine Restaurant Group as their official media partner to spearhead their communication strategies.
Titled ‘Cuti-Cuti Malaysia Bersama Guardian’, the campaign will also offer up to RM200,000 worth of prizes to be won in a contest held in conjunction with this campaign.
Indonesian on-demand coffee company Fore Coffee has announced the launch of its first store in Singapore, marking its entry into the international market scene.
The resulting ‘Heineken® Star Ice’ cubes boast an unprecedented chilling power, more colder than regular ice. As a result, each Heineken beer is infused with an invigorating coolness that perfectly complements the vibrant cultures of Thailand and Laos.
Life insurance provider Allianz Malaysia has partnered with FCB Shout, a part of the global FCB advertising network, to release its newest "Be A-Z Ready For Tomorrow" campaign that centers on how total retirement is more than just saving money.
Launching on September 19 for a limited time, the collection will be launched in 15 markets across the Asia Pacific region, blending Disney’s iconic characters with Starbucks’ familiar third place experience.
Sydney FC only planned to use the website for the initial return to the stadium, but after seeing this success and experiencing how easy and cost-effective it is to manage content with Storyblok, they decided to continue using it as their primary membership hub.
Global hotel company Club Med is putting a strong emphasis on its lifestyle allure, transforming the concept of escapism into a destination through its latest advertising venture,named "That's l'Esprit Libre." This campaign not only refreshes Club Med's image but also emphasises its modern visual id...
L’Oréal announces its new two key appointments for the global consumer products division.
Adrien Koskas is appointed as the new general manager of L'Oréal's consumer products division (CPD) in the SAPMENA region and Manashi Guha as managing director CPD, for L'Oréal UK and Ireland.
