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Category: Marketing

Sensor Tower & data
Sensor Tower announces the acquisition of market intelligence platform data.ai
Posted on March 19, 2024
by MARKETECH APAC
With the acquisition of data.ai, Sensor Tower has taken a step forward by expanding its clientele to include companies like Microsoft, Sky, and Bandai Namco, all of which make use of data.ai's mobile app intelligence solutions. This move strengthens Sensor Tower's standing as a supplier for investors,...
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Singlife New Logo
Singlife announces transition as fully-owned subsidiary of Sumitomo Life
Posted on March 18, 2024
by MARKETECH APAC
The management group, products, name, brand, and activities of Singlife will not be impacted by the ownership change. It will enable Singlife to pursue its long-term growth goals by giving it the funding required to support its regional expansion and transform into an all-encompassing financial services...
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Braze joins as Gold Sponsor for “What’s NEXT 2024” conference in PH; to spearhead discussion on AI-driven customer engagement
Braze joins as Gold Sponsor for “What’s NEXT 2024” conference in PH; to spearhead discussion on AI-driven customer engagement
Posted on March 18, 2024
by Aliza Carmona
Alex Crouch, Strategic Enterprise Lead, Hong Kong & The Philippines at Braze, will deliver a keynote presentation on the potential and significance of artificial intelligence in providing meaningful customer interactions in today’s dynamic era of engagement.
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Mutant bolsters leadership team with key appointments in Malaysia and Indonesia
Mutant bolsters leadership team with key appointments in Malaysia and Indonesia
Posted on March 18, 2024
by Teddy Cambosa
These appointments come with Mutant’s growth of its regional headcount from 31 to 50 in the past year, driving the need for fresh senior veterans to lead its growing team.
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Rusell Tham and Chan Yeng Kit
Russell Tham named as new chairman of IMDA as Chan Yeng Kit steps down
Posted on March 18, 2024
by MARKETECH APAC
The Minister for Communications and Information has named Russell Tham, Temasek Holdings Pte Ltd's head of emerging technologies, as chairman of the Infocomm Media Development Authority (IMDA) Board. His appointment will started on March 15. Tham succeeds Chan Yeng Kit, who is stepping down as Chairman...
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Eric Chan assumes group president, COO roles at Carsome
Eric Chan assumes group president, COO roles at Carsome
Posted on March 18, 2024
by Teddy Cambosa
Eric Chan brings with with nearly three decades of extensive operational experience in the automotive sector, and his appointment underlines Carsome's strategic direction toward bolstering operational efficiencies and sustainable growth.
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Sun Life
Mahima Tankha Marwah named as Sun Life's new chief client experience and marketing officer for Asia
Posted on March 15, 2024
by Teddy Cambosa
In her new role, Marwah will lead Sun Life Asia's marketing strategy, brand development, philanthropy activities, client listening and measurement and the development of new solutions to enhance client propositions.
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Breast Cancer Foundation appoints SPRG as official PR agency of record in Singapore
Breast Cancer Foundation appoints SPRG as official PR agency of record in Singapore
Posted on March 15, 2024
by Teddy Cambosa
Through the partnership, SPRG will be developing myriad communications strategies and handling media relations and outreach to build brand awareness and credibility for the Breast Cancer Foundation in Singapore.
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featured image (92)
Malaysia Airlines, Google team up to enhance digital and tourism growth in MY
Posted on March 15, 2024
by MARKETECH APAC
Expanding on its commitment to promoting Malaysia as a core hub for international travellers, the dynamic relationship marks Malaysia Airlines' drive towards digitising its commercial advancement to promote growth and demand from important markets. 
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Discovery Channel teams up with Genshin Impact for nature benefit collaboration
Discovery Channel teams up with Genshin Impact for nature benefit collaboration
Posted on March 15, 2024
by Teddy Cambosa
For both brands, this collaboration is driven by their shared passion for exploring the marvels of nature. Their joint efforts aim to raise environmental awareness whilst highlighting the fragile, endangered habitats of planet Earth.
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