Category: Marketing
Made with brand and digital studio Koto, Talkspace’s revitalised brand spans marketing, website and campaign elements, highlighting the value of therapy experiences and promoting mental health.
Cloud-based SaaS company Freshworks Inc. has announced key position changes, with Dennis Woodside appointed as the new CEO and president to succeed Girish Mathrubootham, the company’s founder and current CEO.
Adrián Flores, a global creative director, has been appointed as chief creative officer at Clemenger BBDO, marking another key milestone in the agency's progress. The appointment will take effect on May 20, 2024.
In their new roles, Creamer and Teh will bolster Houston’s strong offering across the brand design spectrum and their creative leadership team, offering new perspectives to create remarkable solutions for its brand partners.
Suntory BOSS Coffee, Japan's iconic canned coffee brand, has teamed up with creative agency It’s Friday in a new brand campaign that redefines the trans-Tasman coffee experience.
2024 hasn't been an easy year. Tight marketing budgets, a challenging digital advertising landscape, and the crunching of third-party cookies — there are plenty of hurdles for digital marketers. But with challenge comes opportunity, and smart marketers can use them to do more with less.
With a company like Publicis Groupe Indonesia consisting of multiple agencies across a vast array of markets, driving business transformation using creativity and technology is no simple feat to achieve. However, for Sony Nichani, CEO of Publicis Groupe Indonesia, this is made easier with how she makes...
To equip brands and marketers with the latest knowledge and insight on strategies and innovations redefining the landscape of e-commerce, MARKETECH APAC’s E-Commerce Marketing Series is pioneering an in-person conference this August 8 at Crowne Plaza Manila Galleria. Titled “E-Commerce Marketing in the...
Online dating application Bumble has unveiled a refreshed visual identity and a new global marketing campaign as part of its continued efforts to make dating better for women.
In her new role, Hynds will focus on strengthening and growing the full range of Leverate Group’s services, including all-round media services, creative brand communication, and martech.
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