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Category: Marketing

STB-Gusto
Singapore Tourism Board selects Gusto Collective as PR and digital consultancy partner in China
Posted on May 15, 2024
by Aliza Carmona
The Singapore Tourism Board (STB) has appointed luxury and brand technology solutions firm Gusto Collective as its public relations, digital, and social consultancy partner for the China market.
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Nannette LaFond-Dufour
Nannette LaFond-Dufour named as new chief impact officer of Publicis Groupe 
Posted on May 15, 2024
by MARKETECH APAC
In this newly created global role, LaFond-Dufour will be in charge of all of the group's ESG commitments, including Publicis' ambitious SBTi-approved climate targets and concrete action plans for diversity, equality, and inclusion. She will also be in charge of major initiatives, including Working with...
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Jackie They appointed as general manager of The Dubs Singapore
Jackie They appointed as general manager of The Dubs Singapore
Posted on May 15, 2024
by Teddy Cambosa
She brings a wealth of experience to The Dubs, having previously served as the senior vice president of digital marketing at Citi, content solutions consultant at LinkedIn and head of content at advertising agency BBDO.
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StackAdapt welcomes Ryan Nelsen as chief marketing officer
StackAdapt welcomes Ryan Nelsen as chief marketing officer
Posted on May 15, 2024
by Teddy Cambosa
In his role at StackAdapt, Nelsen will lead a world-class team and take responsibility for all aspects of marketing, including product marketing, brand growth, digital strategies, communications, public relations, experiential marketing, and design.
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Marina Bay
Marina Bay Sands, UOB, and STB unite to elevate Marina Bay Precinct with landmark MoU
Posted on May 14, 2024
by MARKETECH APAC
In the future, the partners hope to present Marina Bay as a dynamic place offering a wide range of experiences. Together, they will develop exciting programming for future holiday seasons and keep bringing top-notch activities and attractions to the precinct. Through the utilisation of the combined abilities...
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MARKETECH-PHOTOS-_2_
Automotive service chain brand B-Quik Indonesia taps Lion & Lion for brand marketing strategy
Posted on May 14, 2024
by Aliza Carmona
B-Quik Indonesia has joined forces with creative digital agency Lion & Lion to drive an extensive brand marketing campaign in Indonesia.
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MARKETECH-PHOTOS-_1_
The LEGO Group makes leadership appointments for two new business units in APAC
Posted on May 14, 2024
by Aliza Carmona
The LEGO Group has unveiled two new additions to its Asia Pacific leadership team with the appointment of Cedric Roose as general manager for India and Emerging Asia and Nina Patricia Da Costa as general manager for Singapore, Malaysia, and Travel Retail.
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OCBC offers S$1.4b bid to remaining 11.56% stake in Great Eastern
OCBC offers S$1.4b bid to remaining 11.56% stake in Great Eastern
Posted on May 14, 2024
by Teddy Cambosa
With the Offer, OCBC intends to increase its investment in Great Eastern beyond its current stake of 88.44%, with a view to delisting the insurer from the SGX-ST.
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Adrian Warr joins Burson as CEO of South Asia-Pacific
Adrian Warr joins Burson as CEO of South Asia-Pacific 
Posted on May 14, 2024
by Teddy Cambosa
Warr has spent more than two decades at top global agencies counseling clients across industries, disciplines and geographies; managing eight-figure P&Ls with meticulous operational oversight; and building diverse, award-winning teams.
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McDo PH
McDonald's Philippines launches ‘Ride the Arches’ initiative to transform restaurants into cyclist refuelling stops
Posted on May 14, 2024
by MARKETECH APAC
McDonald's then challenged Leo Burnett Manila to urge the nation to cycle by making McDonald's establishments mandatory stops on any bike route. With stores in scenic locations such as Tagaytay, which offers views of Taal Volcano, Boracay, known for its white-sand beaches, and Intramuros, a historic...
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