Category: Marketing
Through this store, SK-II’s retail experience is reimagined for guests to immerse in the miracle world of ‘PITERA’, SK-II’s prized component, as they uncover the stories behind the house of SK-II – from the fabled origin story of SK-II to the decades of craftsmanship, skin science discoveries and skincare...
Hepmil Philippines, a technology-driven media company behind the popular digital platform PGAG, has unveiled its latest production hub in Makati City, along with an exciting lineup of diverse and innovative content.
Although still in its infancy, retail marketers can still begin exploring genAI and machine learning technology for product discovery and personalisation for consumers based on user history and first-party data.
To contribute to the success of the opening, Etiqa Insurance Singapore added a station dominance concept to give a distinct feel to the station, with an interactive game by adtech company Asiaray to engage commuters.
As part of the initiative, a film called "The Rooms That Remain" was released that reconstructs the bedrooms of three young Singaporeans who sadly committed suicide. These private areas, which are brought to life by the memories that their families have preserved, provide a moving window into the lives...
It consists of a creative 60-second song and animation in which Baby JJ and his mother Melissa use Lactacyd during bath time. Additionally, it includes on-pack branding and e-commerce activations in Vietnam, the Philippines, and Indonesia.
The launch of A-EPIC marks a watershed moment for the three media partners which are taking on a shared mission to drive influence of ESG principles in facilitating the region’s green economic growth.
The campaign will elevate and reinforce Sealy’s premium positioning and promote the tagline “Sleep First Class” across various digital platforms. The tagline serves as a central theme, communicating the luxurious and life-enhancing benefits of Sealy’s high-quality products and “Posturepedic” technology...
Japanese beverage brand Asahi has teamed up with dentsu Hong Kong for an omni-channel campaign to promote its new beer, Dry Crystal, aiming to drive brand experience for the beer product and boost consumer conversions.
It is worth noting that during this year's event, Ogilvy Singapore has been named the Agency of the Year for the "Good" category, with Revolver from Australia receiving a Palme d'Or special award.
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