Category: Marketing
Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing mix, and 93% of businesses report winning customers as a direct result of video content.
MARKETECH APAC spoke exclusively with CCAC, alongside Ace Saatchi & Saatchi, to discuss the collaborative effort on the creation of ‘Carrier Cool Spot’ and the broader implications of this innovative project for experiential marketing and urban design.
The funding round was led by Burda Principal Investments alongside Sfermion, Gold House, CMT Digital, and Superscrypt.
In addition to growing Zitcha’s Australian and New Zealand business, Forsyth will help lead its push across Asia to empower retailers to monetise their onsite, offsite and in-store media assets.
The clothing has been designed to incorporate design cues from the XUV 3XO, such as its diamond inserts and emblem, which connect the ensemble to the SUV's style. The goal of this series is to draw in young customers who value automotive design in addition to contemporary fashion.
Asia-Pacific destinations now occupy half of the top 10 trending hot spots that have demonstrated the greatest momentum among travellers, the report from the Mastercard Economics Institute showed.
Havas Media Network India, Havas India's specialist media branch, has announced the promotion of two senior leaders to key positions within the organisation. Uday Mohan has taken over as chief operating officer of Havas Media India, replacing R. Venkatasubramanian is now Havas Play's chief operating...
In an exclusive conversation with MARKETECH APAC, Ravi said, “I am entrusted with shaping and implementing our comprehensive branding and marketing strategy. This strategy is designed to enhance brand recognition and become a top-of-mind travel companion for ASEAN travelers, aligning with our business...
DDB Mudra Group has promoted its current national strategy head, Menaka Menon, to the role of president and managing partner for growth and strategy to lead the agency’s South office.
These openings mark TUMI’s commitment to delivering sleek, sophisticated and inviting spaces to travellers, redefining and reinvigorating travel retail with an expanded and refreshed presence at major international airports throughout Asia.
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)