Category: Marketing
PTBC will continue to operate independently until the integration process is completed. This is targeted to be in the fourth quarter of 2024. During this period, PTBC will serve its customers as usual with its banking products and services, including banking transactions at PTBC’s branches and through...
DoubleVerify, the software platform for digital media measurement, data, and analytics, has announced a robust lineup of new strategic leadership appointments in the Asia-Pacific region to support its growing market presence and handle its entry into Hong Kong and Thailand.
According to Paradise Group, which will be the chain’s franchisee, they will be opening eight chains across Singapore in a span of three years.
Effective April 1, PHD’s appointment covers OPPO’s online and offline media planning, as well as its strategy and thought leadership processes.
The findings revealed that on a quarterly basis, every 1 in 4 orders placed with partners are from customers who have ordered from the same restaurant at least 2-3 times. Additionally, 10% of orders represent customers who have ordered 4-5 times, while 5% consist of customers who have ordered 10 times...
Moreover, data from YouGov suggests that younger Singaporeans are more likely than older adults to consider Mother’s Day a legitimate event. 71% of Singaporeans who are GenZ consider the day to be a proper occasion, compared to 24% who say otherwise.
Mediacorp, the Singaporean state-owned media network, has named Jacqui Lim as its new chief commercial officer to drive revenue growth and unlock new business opportunities for the company.
For our latest Top Story feature, we spoke with Timothy Chan, executive creative director and partner at GOVT Singapore to learn more about this extended mandate, reflections on their past works with SDC, and what this three-year extension means for them as an agency.
Lemma’s new look and feel represents its continued commitment to innovation while reinforcing its position as a leading global omnichannel supply-side platform offering trust, transparency, control, and flexibility to its stakeholders.
Hoppr and Yahoo Advertising are slated to offer highly focused advertising options according to Singaporean households' viewing habits and interests. Through this collaboration, targeted TV advertising will advance, and a new era of advertising through ATV technology will be launched. By ensuring that...
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)