Category: Marketing
BBH Singapore has made a legally permissible 'gum' in Singapore, known for banning chewing gum.
India – McDonald’s India (West & South) has launched its latest brand campaign, celebrating the magic of togetherness and spontaneous moments that have long defined the McDonald’s experience—this time spotlighting India’s iconic ‘adda’ culture and a sense of shared nostalgia. Titled ‘It’s a...
For consumers, AI agents open up an exciting portal of new personalised customer experiences, alongside AI assistants and new modes of gen engine optimised ‘conversational commerce.’
Mutant has promoted Archana Menon as country manager for Singapore and Malaysia, while Allen Looi is named head of social.
In MARKETECH APAC’s latest Agency Leadership Decoded interview with Jeffrey Lim, founder and managing director at 8traordinary, he delves into the agency’s values and how it translate to strategy.
Barilla is marking the month of August with a regional celebration of culture, food, and unity, unveiling two locally inspired initiatives for National Day in Singapore and Merdeka Day in Malaysia.
Singapore – The Singapore Tourism Board (STB) and Grab have signed a new Memorandum of Understanding (MOU) to collaborate on improving visitor experiences and supporting Singapore’s tourism sector. The partnership aims to attract more international visitors and increase tourism spending by providing...
Tapping into this cultural truth, local fintech company Skyro continues to strengthen its presence nationwide and recently teamed up with its first-ever brand endorser: award-winning actor Dennis Trillo.
Japan – PubMatic has named Takeo Hori senior director of advertiser solutions in Japan, strengthening its demand-side leadership in the market. Hori was previously head of sales at Teads. He also held leadership roles at Microsoft Japan, where he oversaw advertising agency partnerships, and at Index...
Five Star Chicken has launched its ‘Mission to Five Star’ campaign in collaboration with BBDO Bangkok.
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