Category: Marketing
The initiative, created by experiential agency Curious Nation, coincides with the rollout of the airline’s updated Boeing 777-300ER cabins on services between Australia and Hong Kong.
Work with La Trobe University began this month, supporting a major digital transformation project aimed at enhancing student acquisition and experience.
The appointment will see the Southeast Asia-based PR and marketing agency manage communications aimed at promoting the airline’s brand and values across the three markets.
Vietnam – Vietnam’s Ministry of Health has rolled out a national communication campaign spotlighting a music video by renowned artist Hà Anh Tuấn to raise awareness about preventing Human Papillomavirus (HPV)-related diseases and cancers. The initiative, led by the Central Media & Health Education...
The move follows the appointment of Matt Holmes as MBCS’s head of creative strategy and ideation and comes as the agency rolls out a refreshed approach designed to help brands achieve greater cultural relevance and real-world impact beyond paid media.
Hong Kong – 50 Megumi, an anti-hair loss brand in Hong Kong, has partnered with Mobile Suit Gundam SEED FREEDOM and iProspect Hong Kong for a new campaign that incorporates themes from the Japanese anime to highlight men’s hair health. Planned and executed by iProspect Hong Kong, the campaign draws on...
Building on the ‘Let’s Go Places’ brand platform first launched three years ago, the new campaign focuses on the company’s progress in developing mobility solutions for New Zealanders.
The combined group now manages over $110 million in client media spend and oversees licensing and consumer products programs generating over $500 million in annual retail sales.
Thailand – KFC has partnered with socially-led creative agency We Are Social Thailand and Warner Music to launch ‘KFC Bucket Search x WAVS 3’, a program offering Thai youth pathways to build careers in the music industry. The initiative combines KFC Bucket Search, which supports education and reintegration...
According to dentsu’s research, anime is deeply embedded in APAC’s cultural fabric — and the numbers show it. “The region stands out globally, with 48% of APAC consumers watching anime at least weekly — much higher than the global average of 31% and just 21% in EMEA,” Lau explains.
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